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Eventbrite and Twickets announce ‘fair’ ticket resale initiative
Leading event technology platform, Eventbrite, has announced an integration partnership with face value ticket reseller, Twickets, across Australia, New Zealand and the UK, that will enable fans to resell or purchase secondary tickets fairly.
Aiming to discourage overpriced tickets being sold on unauthorised resale sites, the integration will enable organisers and promoters using Eventbrite to opt-in to the Twickets service.
Ticket holders who have purchased a ticket via Eventbrite but can no longer attend an event will be able to list tickets on Twickets by logging into their Eventbrite account within the Twickets platform. Once a ticket has been resold, the original ticket will be cancelled and a new, unique ticket issued to the buyer.
Phil Silverstone, General Manager of Eventbrite ANZ explains “this partnership is a great example of the best technology in the online ticketing industry aligning to protect fans, artists, and promoters.
“While a secondary ticketing market has a role in enabling attendees to transfer ownership of their tickets when, inevitably, plans change, it has also created opportunities for consumer exploitation.
“The industry has a responsibility to both educate consumers and drive innovation around fraud prevention and scalping. Eventbrite leads the way as a primary ticketing platform, and now with this partnership, offers event organisers the peace of mind that their fans have a secure place to buy and sell tickets at face value.”
Twickets Australia Managing Director Danny Hannaford advised “we’re very excited to be bringing Twickets to new audiences in New Zealand and look forward to our future in the country.
“We are happy to be bringing face value resale to more events through the partnership with Eventbrite, giving event-goers the peace of mind that they are not only getting a fair deal, but also that they will be guaranteed entry to the event itself with an officially reissued ticket.”
New Zealand’s longest running music festival and Eventbrite customer, Rhythm and Vines, will be the first to use the new Twickets integration as it welcomes international artists such as ScHoolboy Q, 2manydjs, Giggs, Netsky, and Sub Focus to Waiohika Estate later this year.
Kyle Bell, Rhythm and Vines Marketing and Partnerships Director added "Eventbrite and their functionality has played a big part in helping us get to the point of being a sold-out festival.
“Ticket sales have also been strong for our upcoming sideshow events prior to this year’s main act thanks to Eventbrite’s new native purchase integration with Facebook.
“Now they are taking things to the next level by providing the technology to help us reduce harm of ticket scalping and scamming that has been evident since we sold out in September.
“The integration has been a seamless process for us and we're thrilled we can now give our fans and artists the peace of mind that our festival is for their benefit and no other.”
Twickets is now live in New Zealand at twickets.co.nz.
Main image: Rhythm and Vines 2016.
1st September 2017 - GOOGLE URGED TO BLOCK ONLINE RESELLERS WHO DUPE TICKET BUYERS
30th August 2017 - CONSUMER NZ CALLS FOR CLAMPDOWN ON TICKET RESELLERS
23rd December 2016 - RHYTHM & ALPS LEADS MUSIC FESTIVAL TECHNOLOGY
17th August 2016 - EVENTBRITE RESEARCH SHOWS AUSTRALIANS LOVE FESTIVALS
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