PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Eventbrite appoints first Australian General Manager to drive local growth
Eventbrite, the world’s largest event technology platform which powers two million events around the globe each year, has announced the appointment of its first Australian General Manager, Phil Silverstone.
With Eventbrite aiming to ticket the full spectrum of Australian events, large and small, Silverstone will be responsible for leading and expanding Australian operations and driving the company's local strategy as Eventbrite continues to increase its share of Australia’s ticketing industry.
Silverstone joins Eventbrite after 16 years in financial services with GE, bringing with him broad experience across key business areas including corporate governance, operations, risk management, marketing, and sales.
His appointment comes as the local arm of the company enters into a new phase of growth and capitalises on strong traction Eventbrite has seen in market since launching its APAC office in Melbourne in March 2014.
Eventbrite has demonstrated exceptional uptake within the local market, with Australia driving over 150,000 events on the platform in 2015.
Eventbrite co-founder and Chief Executive Julia Hartz stated “although Australian organisers have used Eventbrite for 10 years, more than 40% of the total events in Australia were from 2015 alone.
“We've built a great foundation and proven Eventbrite’s market fit, so it’s now time to drive operations in the region to the next level.
“Phil will be key to ensuring Eventbrite Australia delivers a strong localised offering by continuing to build a team of local experts, whilst maintaining our award-winning culture and commitment to our customers.”
Looking forward to his new role Silverstone added “I’m proud to be joining Eventbrite and am looking forward to working closely with the Australian team to expand our footprint in the market.
“I will be particularly focused on evolving the business’ position through a targeted strategy founded on four pillars: focus, differentiation, execution, and scale.
“I’m also thrilled to be joining a company renowned for its impressive culture, Eventbrite is committed to creating a positive work environment for employees and this played a significant part in my decision to take this next step in my career journey.
“Since launch we’ve tripled the size of the team and I believe we have the right people, the right product and the best technology to become a major player in the market.”
Among the hundreds of thousands of Australian events on Eventbrite’s platform are a variety of popular events like Beyond The Valley, Tough Mudder, Rainbow Serpent Festival, Pleasure Garden, and the Junkee Media Electronic Music Conference.
The company has seen an increasing number of major events switch to the platform helping consolidate Eventbrite’s position as a leader in the Australian market.
Eventbrite has continued to innovate and broaden its core offering for Australian customers, extending the usability of the platform by integrating with more than 130 industry-leading companies including SurveyMonkey, Mailchimp, and Ticket River Australia.
Among other integrations, Eventbrite recently announced additional functionalities with Salesforce, Queue, and HelloSign to improve user experience for event organisers. In a win for Australian customers, Eventbrite also signalled the arrival of RFID technology (radio frequency identification) powered wristbands, promising to bring cash-free capabilities to music festival punters in the near future.
Click here to contact Eventbrite via their entry in the Australasian Leisure Management Supplier Directory.
4th December 2015 - ACQUISITION SEES EVENTBRITE INTRODUCE RFID TECHNOLOGY FOR EVENTS
4th October 2015 - EVENTBRITE LAUNCHES EVENTBRITESYNC ON SALESFORCE APPEXCHANGE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…read more
Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!