Latest News

Back to Latest News back

 

Acquisition sees Eventbrite introduce RFID technology for events

Acquisition sees Eventbrite introduce RFID technology for events
December 4, 2015

Following its acquisition of RFID (radio-frequency identification) technology company Scintilla, leading self-service ticketing platform Eventbrite, will offer an RFID technology solution to the events industry as of next year.

The introduction of the technology will allow event attendees to make the most of smart wristbands to enhance live experiences, particularly for large, multi-day festivals, by simplifying the venue entry process, reducing paper tickets and ticketing fraud, and minimising the need to carry large amounts of cash to events.

Explaining the acquisition, Eventbrite Vice President of Product Laurent Sellier commented “Eventbrite has always been at the forefront of technology in the events industry.

“We are committed to providing our organisers with the most innovative products so attendees can have a superior experience, from buying a ticket to getting into the event and beyond.

“We know that Australian event-goers are digital consumers of music with 81% of millennials getting their fix of music through digital mediums, according to our latest study of music consumption in Australia.

“We want to ensure that we are constantly providing the best technology available to ensure event attendees and organisers have the best possible experience.

“The powerful combination of Scintilla’s hardware and team with Eventbrite’s world-class software, entry management and field operations capabilities will allow us to deliver the most reliable, robust and flexible solution in the market.”

Eventbrite, which launched its Melbourne office 18 months ago, recently announced a payment processing fee cut for Australian users and a new integration with Salesforce. The company says Australia currently accounts for 4% of Eventbrite’s total business, but is quickly becoming a key market.

Eventbrite co-founder and Chief Technical Officer Renaud Visage told The Australian in an interview earlier this year “event organisers are notorious for being cash strapped while they’re organising their event, so if we could give them the money really fast as the ticket sales were happening we knew it would be a really good business.

A recent editorial on the Fast Company website asked “Are Eventbrite’s RFID wristbands the death of the concert ticket?” asking “what if we could at least get rid of paper tickets and the long lines they create?”

Eventbrite generates revenue by charging event organisers 2.5% of the ticket price plus 99 cents per ticket. There’s also a 2% payment processing fee which is not applicable for free events.

Eventbrite has still sold over 200 million tickets - generating $3.5 billion in sales - since being founded nine years ago.

RFID technology uses radio waves to read and capture information that’s stored on a tag, in this case the tags will be attached to the wristbands worn.

Click here to contact Eventbrite via their entry in the Australasian Leisure Management Supplier Directory.

4th October 2015 - EVENTBRITE LAUNCHES EVENTBRITESYNC ON SALESFORCE APPEXCHANGE

1st September 2015 - EVENTBRITE REDUCES FEES TO OFFER SAVINGS FOR AUSTRALIAN CUSTOMERS

26th April 2015 - EVENTBRITE SHARES INSIGHTS ON MILLENNIALS’ PERSPECTIVE ON PERFORMING AND VISUAL ARTS EVENTS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business