INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
NRL backs Premiership sponsor Telstra by moving to end Warriors sponsorship with Vodafone
In a move to protect Telstra, the naming rights sponsor for its Premiership, the NRL has reportedly advised the New Zealand Warriors that it must end its long-term sponsorship with rival telco operator Vodafone.
Relocated to NSW during the completion of this year’s NRL Premiership, the move to end the 22-year relationship between the Warriors and Vodafone could see the Warriors lose out on income believed to be in the region of $1 million a year.
As reported by the New Zealand Herald, the sponsorship could be halted as a result of a sector-related clause in the NRL’s contractual agreement with Telstra, which currently runs between 2018 to 2022.
According to SportBusiness Sponsorship research, the NRL’s sponsorship with Telstra is worth $15 million-per-season to the League.,
The New Zealand Herald quoted an unnamed source as advising “the Warriors have been advised their naming rights deal with us is in conflict with the game-wide rights of Telstra.
“The NRL aren’t going to grant an exemption beyond the current season. All they offered was a derisory non-naming rights option as an alternative.
“We’re gutted … the NRL has told us our name isn’t welcome. This feels like another example of the Warriors getting the rough end of the stick.”
The sponsorship conflicts we recently highlighted when the NRL demanded the club took down Vodafone-branded goalpost protectors at its training ground in Gosford.
NRL acting Chief Executive Andrew Abdo told the NZ Herald the situation was “unfortunate”, advising that the NRL had been working with the Warriors for years on the conflict of interest that exists in its sponsorship deal.
Abdo explained “Telstra has been the naming rights partner of the Premiership for a long period of time and invest significantly in the game
“It’s unfortunate that the Warriors and Vodafone have not been able to come up with a mutually beneficial solution, despite the NRL working closely on potential options to try and retain Vodafone as a partner for the Warriors.”
23rd July 2020 - AFL and NRL show year-on-year value gains
25th May 2020 - Stadiums prepare for NRL return
28th April 2020 - NRL announces 20-round season schedule with 25th October grand final
16th March 2020 - Vodafone Warriors to play NRL season matches in Australia
4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand
15th June 2019 - Telstra expands NRL deal to include women’s rugby league
19th February 2016 - Warriors to stay at Mount Smart until end of 2028
13th October 2014 - Telstra’s ‘Connected Lounge’ at ANZ Stadium lifts the bar for fan experience
13th December 2012 - Telstra converts landmark NRL media and sponsorship deal
27th April 2012 - Telstra, NRL and AFL win mobile rights appeal
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