Latest News

Back to Latest News back

 

Telstra’s ‘Connected Lounge’ at ANZ Stadium lifts the bar for fan experience

Telstra’s ‘Connected Lounge’ at ANZ Stadium lifts the bar for fan experience
October 13, 2014

Telstra has unveiled its Populous-designed 'Connected Lounge' at Sydney's ANZ Stadium - an imaginative and immersive game day experience for fans attending a live sporting event.

Using what was previously a standard hospitality suite at ANZ Stadium, the space has been converted into an interactive technology centre delivering content simultaneously using several platforms.

Commenting on the Lounge’s unveiled for the 2014 NRL Grand Finals, Populous’ Head of Activate David Fleming said Telstra wanted the suite “totally reimagined”.

Fleming explained “Telstra’s brief was to turn the space into an environment that capitalized on Telstra’s recently installed wi-fi at ANZ Stadium, their vision for the NRL and create a truly unique & immersive experience for today’s fan.

Telstra Group Media Manager Matt McCann added “the redesigned lounge is not intended as an exclusive corporate event, rather it’s meant to be the epicentre of fan engagement, creating brilliant experiences for our fans and customers.

“We wanted to use technology to brings fans closer to the action, keeping them ‘connected’ in an environment and atmosphere that was exciting.

“We wanted to create something different and now we want to roll this out in every Stadium in the country. The idea is to cement our position in sport and make the fan experience at the live event even better than it is already.”

Features of the Connected Lounge include:

• A ‘technology gateway’- to transport fans into an immersive, technology rich environment. 
• 2.5 metre x 6 metrem video wall comprising 18 x HD Monitors with the potential for up to seven sources of different feeds 
• A designated area for NRL’s ‘Mission Control’ team to dissect, create, monitor and then visualise all the real-time social data from the game and the latest stats. 
• A purpose built area for Triple M’s ‘Grill Team’ to conduct a live call from the suite 
• 3D surround sound to provide acoustic environment 
• LED coloured lighting which changes colour according to the teams playing 
• Telstra’s ‘Life in Colours’ theme and branding appears in all the furniture selection and suite objects 
• Sports, figures, celebrities and fans seamlessly interacting in the environment 

All of this content - Triple M’s match call, Mission Control’s digital content and various celebrity interviews – is then made accessible via the ANZ Stadium App over the Stadium’s Wi-Fi.

Images: Courtesy of ANZ Stadium (top) and Populous.

6th October 2014 - RECORD CROWD FOR 2014 NRL GRAND FINAL

17th September 2014 - ETIHAD STADIUM AND TELSTRA COMBINE TO DELIVER NEXT GENERATION FAN EXPERIENCE

3rd March 2014 - NRL LAUNCHES FREE WI-FI AT ANZ STADIUM

25th October 2013 - BRANDS BOOSTED BY CONNECTION WITH SPORT FANS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business