Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
Telstra’s ‘Connected Lounge’ at ANZ Stadium lifts the bar for fan experience
Telstra has unveiled its Populous-designed 'Connected Lounge' at Sydney's ANZ Stadium - an imaginative and immersive game day experience for fans attending a live sporting event.
Using what was previously a standard hospitality suite at ANZ Stadium, the space has been converted into an interactive technology centre delivering content simultaneously using several platforms.
Commenting on the Lounge’s unveiled for the 2014 NRL Grand Finals, Populous’ Head of Activate David Fleming said Telstra wanted the suite “totally reimagined”.
Fleming explained “Telstra’s brief was to turn the space into an environment that capitalized on Telstra’s recently installed wi-fi at ANZ Stadium, their vision for the NRL and create a truly unique & immersive experience for today’s fan.
Telstra Group Media Manager Matt McCann added “the redesigned lounge is not intended as an exclusive corporate event, rather it’s meant to be the epicentre of fan engagement, creating brilliant experiences for our fans and customers.
“We wanted to use technology to brings fans closer to the action, keeping them ‘connected’ in an environment and atmosphere that was exciting.
“We wanted to create something different and now we want to roll this out in every Stadium in the country. The idea is to cement our position in sport and make the fan experience at the live event even better than it is already.”
Features of the Connected Lounge include:
• A ‘technology gateway’- to transport fans into an immersive, technology rich environment.
• 2.5 metre x 6 metrem video wall comprising 18 x HD Monitors with the potential for up to seven sources of different feeds
• A designated area for NRL’s ‘Mission Control’ team to dissect, create, monitor and then visualise all the real-time social data from the game and the latest stats.
• A purpose built area for Triple M’s ‘Grill Team’ to conduct a live call from the suite
• 3D surround sound to provide acoustic environment
• LED coloured lighting which changes colour according to the teams playing
• Telstra’s ‘Life in Colours’ theme and branding appears in all the furniture selection and suite objects
• Sports, figures, celebrities and fans seamlessly interacting in the environment
All of this content - Triple M’s match call, Mission Control’s digital content and various celebrity interviews – is then made accessible via the ANZ Stadium App over the Stadium’s Wi-Fi.
Images: Courtesy of ANZ Stadium (top) and Populous.
6th October 2014 - RECORD CROWD FOR 2014 NRL GRAND FINAL
17th September 2014 - ETIHAD STADIUM AND TELSTRA COMBINE TO DELIVER NEXT GENERATION FAN EXPERIENCE
3rd March 2014 - NRL LAUNCHES FREE WI-FI AT ANZ STADIUM
25th October 2013 - BRANDS BOOSTED BY CONNECTION WITH SPORT FANS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!