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New Sydney Coliseum agrees data insights partnership

New Sydney Coliseum agrees data insights partnership
November 13, 2019

Sydney Coliseum, the new multi-purpose theatrical development being developed at West HQ, has signed Activity Stream as its data-visualisation partner.

The soon-to-open venue accommodates a 2,000-seat audience within its main auditorium and features seven bars, multiple event spaces, full stage-sized rehearsal room, Green Room, dressing rooms for 90 and luxury VIP Suites.

Activity Stream focuses on technology solutions within the live entertainment and sports industries, with several ticketing partners, such as Ticketmaster and Eventim. The platform applies artificial intelligence and data analytics to create actionable insights.

The firm will be used by the Sydney Coliseum to track sales data, intimately understand audiences, their habits and origins and manage their marketing campaigns more efficiently.

Activity Stream can be instantly used by the service without needing a lengthy set-up time, allowing the Coliseum’s ticketing and sales infrastructure to be set up months before the first show.

The simple interface also allows for anyone working in the theatre to use the system, as well as partners and collaborators.

Announcing the partnership, Activity Stream released a statement advising “the team at the theatre were not only impressed with how much Activity Stream could potentially improve their sales results but also identified that having one central hub for analysis presented an opportunity to save time currently spent on analysing data from multiple platforms.

“Taking this type of approach was vital for the Coliseum’s small team, enabling them to achieve huge goals in their inaugural year of operation.”

Image: Architect's render of a performance at the Sydney Coliseum. Courtesy of West HQ.

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20th August 2019 - West HQ and NEC Australia to introduce industry leading customer experience at new Sydney Coliseum Theatre

15th July 2019 - 23 live performance winners honoured at completion of 2019 Helpmann Awards

11th June 2019 - West HQ announces inaugural program of events at new Sydney Coliseum Theatre

7th June 2019 - West HQ announces Ticketek as ticketing partner for new Sydney Coliseum Theatre

18th April 2019 - New Western Sydney Performing Arts Centre to be named Sydney Coliseum Theatre

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