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read moreFans attending Cbus Super Stadium on the Gold Coast have been the first to experience an in-seat delivery facility offered by start-up Eat From Your Seat in partnership with Gema Group.
Launched at Cbus Super Stadium Monster Jam events on 21st October, Eat From Your Seat gives sports fans the opportunity have food and beverage choices delivered to their seat, avoiding the need to visit F&B outlies with the associated risk of missing game time.
Providing a solution to the problem of missing precious minutes of an event when purchasing food and beverage, Eat From Your Seat is a stadium specific in-seat delivery platform.
Eat From Your Seat Chief Executive, Kylie Riches explains “we aim to work with stadium operators to create an unparalleled food and beverage experience for fans through our easy-to-use platform. It enables quick and convenient in-seat delivery, so fans don’t miss a moment of the event. Being first to market is testament to the leadership and commitment of Gema Group and Cbus Super Stadium to deliver the best experience for fans.
“The performance of the software, efficiency of the delivery model and impact on fan experience exceeded expectations. Deliveries were completed in under five minutes from order placement. It really is a big win for fans.
“Those who used the service - at the first event - loved it, with 100% giving a 5-star rating and stating they would use Eat From Your Seat again.”
After an initial trial at Cbus Super Stadium for the Gold Coast Titan’s final game of the NRL season, the product was launched on a larger scale at the recent full capacity Monster Jam events, offering fans in selected bays the opportunity to have food and beverage delivered directly to their seat.
In operation a team of ‘Deliverers’ sporting hot pink vests delivered orders to fans, who seized the opportunity.
Comments from fans such as “this is just so nice to be able to sit here, not have to leave and get my beer delivered. Fantastic!”, showed the new delivery platform could create a game changing experience for spectators.
Dwane Goodman, Chief Executive Gema Group, the catering operators for Cbus Super Stadium, noted “we are always looking for ways to continually improve and innovate to enhance our customers’ experience.
“Eat From Your Seat has given us an exciting opportunity to add another layer to our fans game day experience at Cbus Super Stadium.”
Insights from the Monster Jam events includes:
Efficiency of the EFYS platform and operational model - stadium mapping and multiple order deliveries resulted in delivery efficiency of more than 40 orders per hour per deliverer, while the grab and go food offer and accessing beverages in tubs, resulted in a packing efficiency of around 100 orders per hour per packer.
These results are more than double the productivity assumptions on which Eat From Your Seat initial financial modelling was built, making EFYS in-seat delivery an even more compelling opportunity for stadium operators.
Elevated Fan Experience - an average delivery time of four minutes was achieved (including delivery to upper rows of the stands), from the time the fan made payment until the order was scanned and completed. Importantly, the speed of delivery, along with training for deliverers to ensure they don’t impede view of fans, ensured minimal impact for all fans. The delivery time was especially pleasing given the trial area included upper levels of the stand and the movement restrictions in place at times during the event.
Eat From Your Seat is now aiming to offer in-seat delivery at more stadiums throughout Australia.
Click here for more information.
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25th August 2023 - World Health Organization launches healthy food action guide for sports event organisers
19th May 2023 - Marvel Stadium set to debut checkout-free technology for F&B purchases
10th March 2023 - Food prices fall for games at Canberra’s GIO Stadium
30th August 2022 - Celebrity chef Matt Moran named Culinary Ambassador at Sydney’s Accor Stadium and CommBank Stadium and Optus Stadium in Perth
28th August 2022 - Cbus Super Stadium recruiting additional 40 hospitality and event staff for KISS concert
25th August 2022 - Darwin’s hospitality venues and vendors join Plastic Free NT program
14th July 2022 - Cbus Super Stadium installs giant LED screen ahead of Queensland Champions Cup
7th April 2022 - Snackr provides effective solution for venues facing staff shortages
10th September 2021 - VenuesLive steps up recruitment drive for Optus Stadium hospitality staff
19th March 2021 - Cbus Super Stadium to host NRL game without COVID capacity restrictions
10th January 2020 - New Townsville stadium selects Oracle as F&B technology provider
17th September 2019 - Falling attendances behind plans to increase F&B prices at Adelaide Oval
30th August 2019 - Indigenous NRL All Stars match secured for Cbus Super Stadium
18th July 2019 - Sustainable restauranters to open F&B outlet at new URBNSURF Melbourne
15th September 2017 - MCG introduces WaitTime app to reduce F&B and bathroom queues
15th March 2017 - Western Sydney Stadium will allow fans to make F&B purchases without missing the game
11th March 2017 - MCG leads the table on F&B pricing
27th June 2016 - Research shows sports fans fed up with stadium food
23rd November 2016 - Adelaide Oval bows to pressure and cuts F&B prices for Test match
2nd April 2015 - Etihad Stadium backs ‘Year of the Fan’ with value in F&B
13th July 2012 - Chef’s campaign to improve stadium food
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