Latest News

Back to Latest News back

 

Mt Buller set to open Via Ferrata adventure experience

Mt Buller set to open Via Ferrata adventure experience
January 16, 2024

Victoria’s Mt Buller is counting down to the opening of RockWire, a new Via Ferrata adventure tourism experience that is the first of its kind in Australia.

Based on Via Ferrata experiences and traverses in the Italian, Swiss and French Alps, RockWire Mt Buller which opens on 3rd February, is described as “bringing the safety of indoor climbing to the excitement of outside”.

In operation, RockWire sees climbers safely clipped onto a continual steel cable system - similar to that used on BridgeClimb Sydney - while ascending the west face of Mt Buller’s Summit.

Designed for entry-level climbers, route 1 traverses along two main rock bands with two wire bridges and two wire ladders helping climbers scale the exposed west face with the Delatite Valley 1000 metres below.

Introducing the attraction, Buller Ski Lifts General Manager, Noel Landry advised "we recognise that each visitor to Mt Buller seeks a special connection with nature and adventure (and) RockWire is our way of enhancing that experience, offering an exciting journey amidst the breathtaking beauty of our mountain.

“Opening up access to a part of a mountain that once could only be looked at from afar but can now be explored up close, offering a taste of mountaineering is very special. We've designed it with enjoyment and safety in mind, ensuring a memorable and comfortable adventure for all ages.”

Landry added “I understand the hard work and long hours that have gone into RockWire. It's our collective effort that makes experiences like RockWire not just possible, but exceptional. My thanks and great appreciation go to every team member who worked tirelessly to make this dream a reality for our visitors.”

With two ladders and two bridges, RockWire follows a 400 metre course starting at height of 1722 metres.

It takes three hours to traverse.

Rockwire Mt Buller has been driven by outdoor adventure expert, James Webb who explains “as a guide working on Via Ferratas in the northern hemisphere, I always thought this would be a great experience to bring to Australia and give a taste of mountaineering to all levels of climbers right down to novices.

“Choosing Mt Buller as the location of RockWire was a no-brainer for its stunning vistas and challenging rocky western face. One of the highlights of RockWire at Mt Buller is the combination of physical challenge and stunning natural beauty. The wildflowers and native animals in the alpine environment on Taungurung country takes everyone’s breath away.”

Rockwire Mt Buller has been driven by outdoor adventure expert and experienced mountaineer, James Webb who explains “as a guide working on Via Ferratas in the northern hemisphere, I always thought this would be a great experience to bring to Australia and give a taste of mountaineering to all levels of climbers right down to novices.

“Choosing Mt Buller as the location of RockWire was a no-brainer for its stunning vistas and challenging rocky western face. One of the highlights of RockWire at Mt Buller is the combination of physical challenge and stunning natural beauty. The wildflowers and native animals in the alpine environment on Taungurung country takes everyone’s breath away.”

Inspired by travels around Europe and Asia and guiding on North America’s Via Ferrata routes, Webb recognised the potential for such an adventure in Australia.

While finding the perfect location wasn’t simple, a chance visit to Mt Buller and standing on the Summit ridge line saw him realise how the western face - with its challenging cliffs and stunning views - would be ideal for the attraction.

Despite the mountain's unpredictable weather and the extensive planning and permits required, Webb’s unwavering commitment over the past four years has culminated in RockWire's exhilarating route.

‘Via Ferrata’
Literally meaning ‘iron road’, the concept of the Via Ferrata originated in the First World War when they were used help transport troops and equipment across steep Alpine mountain ranges.

Created with metal rungs and cables fixed into the cliffs and mountainsides, they have been adapted by mountaineers and climbers to create recreational climbing routes, becoming very popular across Europe and North America.

They include man-made features like ladders, iron stemples, bridges and steps were placed along routes to make mountain walls traversable using a steel cable that runs along a route (periodically fixed to the rock).

RockWire opens on 3rd February 2024.

Images courtesy of Mt Buller.

Related Articles

31st October 2023 - Alpine Resorts Victoria makes new managerial appointments

15th September 2023 - Victoria’s Mt Buller set to wrap up snow season

31st July 2023 - Adventure Travel Trade Association releases 2023 Annual Industry Report

10th June 2023 - Skiers and snowboarders mark winter season opening at Victoria’s Mt Buller

23rd April 2023 - Road reopening restores access to Falls Creek Alpine Resort

9th February 2023 - Baw Baw to host region’s first ever Spartan Alpine Race

7th October 2022 - Alpine resorts look back on a successful winter season

19th September 2022 - Mt Buller welcomes weekend of snow

12th September 2022 - Alpine Resorts Victoria appoints Amber Gardner as inaugural Chief Executive

11th August 2022 - Victorian Government appoints inaugural board for state’s alpine sector

16th July 2022 - Adventure Tourism Victoria partners with Weploy

3rd July 2022 - International report shows general recovery of adventure tourism

1st June 2022 - Early winter snowfalls prompt early opening at Victoria’s Mt Buller

10th August 2021 - Mt Buller reopens for snow lovers from regional Victoria

26th October 2020 - World’s first Bear Grylls Explorers Camp opens in United Arab Emirates

12th June 2020 - Insurance refusals impacting adventure tourism operators

13th May 2018 - Adventure Travel Trade Association shares report on trends in adventure tourism

24th November 2017 - Wildwire Wanaka launches world’s highest waterfall climb

8th November 2017 - New research shows adventure travellers’ relationship with risk


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Parkequip

Parkequip is an approved supplier under the NSW LGP Contract 308 for a range of products including play equipment, shade, shelters, safe fall, park furniture and school outdoor seating. All materials…

read more

Fitness / Parks / Play / Recreation / Surfaces

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

Ticketworx Pty Ltd

Ticketworx (formerly House of Tickets) is Australia and New Zealand’s foremost ticket specialist servicing some 2,700 clients and producing in excess of 30 million per tickets per annum.…

read more

Entertainment / Events / Technology / Ticketing / Venues

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business