Latest News

Back to Latest News back

 

Adventure Travel Trade Association shares report on trends in adventure tourism

Adventure Travel Trade Association shares report on trends in adventure tourism
May 13, 2018

The Adventure Travel Trade Association (ATTA) has released a new report, 20 Adventure Trends to Watch In 2018, providing a comprehensive look at the issues facing adventure travel businesses and destinations.

With 2018 shaping up to be another milestone year, the report considers the paradoxl that, in an increasingly unpredictable world, where natural disasters and terrorism hit major tourism destinations and where borders are tighter and nationalist rhetoric is stronger, tourism numbers continue to grow.

With tourism overall outpacing the growth of the global economy, contributing to economic growth, job creation, and tax revenues around the world, ATTA Chief Executive Shannon Stowell explains “our sector continues to grow and, along with it, the responsibilities of managing sustainable growth, protecting vulnerable communities, and safeguarding the planet’s most pristine places

“The ATTA is looking to ramp up several initiatives in 2018, including continued support of the Adventure Travel Conservation Fund to support conservation organisations and AdventureEDU trainings to ensure tourism entrepreneurs on the front lines of business have the knowledge and tools they need to operate sustainably and deliver a strong conservation message to their guests. In addition, we will continue to put on events around the world to connect the industry to important resources, knowledge, and, of course, each other.”

ATTA is focusing on several initiatives in 2018, including an active commitment to conserve and preserve the natural environments in which the adventure travel industry thrives.

Research suggests that growth will continue, but tourism trends may fluctuate. As a result of crisis and shocks, some destinations will benefit more than others, and as democracy declines in some destinations, traveling to them may be a riskier proposition than before.

New technologies are impacting the adventure travel space. Blockchain seems to offer compelling opportunities for disintermediation, while bots and virtual reality becoming more sought after as marketing tools.

Examining traveller trends, research shows people are becoming more adventurous, seeking to be ‘temporary locals’ when they visit new places. The tendency to adopt slow travel means visitors are staying in destinations longer, and more people are venturing out by themselves, driving an upswing in solo offerings from adventure tourism providers.

On the supply side, the report predicts an increase in trail tourism, women-only itineraries, and an exploration into how to increase interest in winter products, which may help destinations smooth out visitors over the course of a year.

Finally, the report, which covers 20 trends across five chapters examines, trends facing adventure destinations. Both overtourism and undertourism are issues in various places, and holistic planning will be required to ensure adventure tourism growth is not only sustainable but also contributes to meeting the United Nations Sustainable Development Goals.

Click here to download the 20 Adventure Trends to Watch In 2018 report.

Lower image: The Wildwire Wanaka waterfall climb at Wanaka’s Twin Falls.

11th January 2018 - MOUNTAINEERING AND ADVENTURE ACTIVITIES PRESENT NEW OPPORTUNITIES FOR ASIAN TOURISM

8th November 2017 - NEW RESEARCH SHOWS ADVENTURE TRAVELLERS’ RELATIONSHIP WITH RISK 

12th February 2017 - GLOBAL TOURISM BODIES WELCOME INTERNATIONAL YEAR OF SUSTAINABLE TOURISM FOR DEVELOPMENT 2017

17th November 2016 - AUSTRALIA AND NEW ZEALAND RANKED AMONG TOP ADVENTURE TOURISM DESTINATIONS 

25th August 2016 - WORLD’S HIGHEST AND LONGEST GLASS BRIDGE OPENS IN CENTRAL CHINA

15th March 2016 - WORLD-FIRST APP TO UNITE ADVENTURE TRAVELLERS AROUND THE WORLD 

30th November 2014 - UN REPORT SHOWS GROWING VALUE OF GLOBAL ADVENTURE TOURISM 

22nd March 2012 - LAKE WANAKA VOTED WORLD’S BEST NEW ADVENTURE HUB 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business