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Moreland Council increases female sports participation
At the recently held Creating Change Through Policy forum, Moreland City Council shared its 10-year journey to creating inclusive sporting clubs and as such increased female sports participation across the municipality from 8% in 2008 to 23% in 2018.
Hosted by Council and the Victorian Office for Women in Sport and Recreation, more than 100 people attended the forum at Brunswick Town Hall on 31st July.
Deputy Mayor of Moreland, Cr Mark Riley highlighted how a groundbreaking council sports policy started over 10 years ago became a driving force to achieve more inclusive and equitable playing fields in every sports arena in Moreland.
Deputy Mayor Riley noted: “Council continues to break down barriers to sports and recreational participation for everyone in our community.
“The Allocation of Sporting Grounds and Pavilions Policy has been a catalyst that has seen the creation of more welcoming clubs and grounds for women and girls – and for people of all abilities and cultural backgrounds.
“There has been a huge shift in awareness of the importance of being inclusive and in the way sports clubs operate.”
Many local councils are developing policies, strategies and audit tools to increase access and use of their sports facilities. The forum allowed councils, health partners and other interested organisations to hear from a range of speakers well versed on building inclusive environments for all; including Dr Bridie O’Donnell, Director of the Office of Women in Sport and Recreation, and Tamara Mason, Female Sport Participation Officer at Moreland.
Deputy Mayor Riley and Mason talked about encouraging clubs to have an open-door policy. They outlined how, in 2008, Council’s research discovered only 8% of sports ground users were female, a figure they wanted to increase.
Through the Active Women and Girls Strategy, Council created a full-time role, a policy for allocating ground and pavilions and provided incentives for clubs to meet the policy; that for a club to have access to a ground and pavilion, they needed to field a junior team and have female participation in the first instance. The policy acknowledged that clubs need to be sustainable and ensure junior players had a pathway to play.
Council continued to raise the bar by updating the policy twice over the 10 year period, including lease clubs in 2012 and requiring clubs to field female teams within three years from 2016.
Council also had to explore new ways to promote sport and recreation to females and they needed to boost clubs’ collaboration; improve facilities; and provide incentives to clubs while strengthening recreation and infrastructure policies. All this has been achieved and it is still a work in progress to keep the momentum going.
Through discussion and sharing insights at the forum, other councils now have more information and a supportive network to assist with the growth of sporting clubs and associations in their local communities.
Moreland City Council is proud to be the leader in this space and welcomes contact from councils looking for more information, guidance and support.
Images: Top, courtesy of Sport and Recreation Victoria and (below) Tamara Mason, Moreland City Council's Female Sport Participation Officer, talks about Council's journey to increase female participation in sport.
23rd July 2019 - Sport NZ recognises innovative ways to get young women in active
19th July 2019 - VicHealth to offer new fun and inclusive sport programs
30th July 2019 - Women’s group launches campaign to defend female sport
14th March 2019 - Nielsen analysts suggest new ways to ‘value’ the rise of women’s sport
24th January 2013 - Active Moreland website launch aims to get more people more active more often
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