Latest News

Back to Latest News back

 

Masters Games deliver economic windfall for Cairns

Masters Games deliver economic windfall for Cairns
August 26, 2019

The 2019 Great Barrier Reef Masters Games in Cairns delivered a $2 million boost to the city’s economy.

Almost 2,100 competitors, supporters and non-playing officials participated in this year’s Games, held from 23rd to 26th May, up from 1533 in 2017.

Participants came from every state in Australia as well as international competitors from Nauru, New Zealand, Papua New Guinea, Japan, USA and the UK.

A 37% growth in participant numbers was complemented with an increase in the average number of days attended by competitors, from 2.9 days in 2017 to 5 days in 2019.

There were 21 sports involved (up from 19 in 2017), with seven new sports: dragon boat paddling, football, powerlifting, rugby league, table tennis, target pistol shooting, and trail and road running.

A popular addition to this year’s event was the Games Gallop fun run, which broadened the reach of the Games to the local community and attracted over 170 participants.

There were also three social nights held at The Jack hotel, which were well attended.

Key insights from the Games include:

• Total overnight visitor expenditure was $2.12 million ($842,000 in 2017)
• Direct visitor nights in Cairns was 9,059 nights (4,759 in 2017)
• Average day trip expenditure $324.74 ($274.85 in 2017)
• Total number of individuals attracted by the Games 4,035 (2,049 in 2017)

Image: Beach volleyball during the 2019 Great Barrier Reef Masters Games. Courtesy of Carins Regional Council.

Related Articles

14th August 2019 - Cairns set to host Westshell’s giant travelling Ferris wheel

23rd May 2019 - New roof will see Cairns netball centre upgraded to an all-weather facility

18th March 2019 - Cairns tourism industry leaders call for changes to marketing of Far North Queensland

9th October 2018 - Tropical North Queensland ready to host calendar of sporting events

23rd June 2018 - IRONMAN to be staged in Cairns for five more years

12th May 2018 - AFL Cairns looks for $25 million Cazalys stadium upgrade

26th February 2018 - Research shows Queensland a world leader in endurance event tourism

19th February 2018 - CAIRNS PROGRAM SERVES UP TENNIS PATHWAY FOR INDIGENOUS YOUTH

2nd November 2017 - Great Barrier Reef Masters Games benefits North Queensland

9th July 2017 - Cairns ready for a month of national events

15th June 2015 - Future of Cairns Ironman looks assured

30th January 2012 - Cairns’ tourism recovery to focus on sport tourism


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

EventPro

At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business