AusLeisure

Gold’s Gym has announced a partnership with actor and former International Federation of Bodybuilding and Fitness (IFBB) Mr. America and Mr. Universe Lou Ferrigno to start a global conversation on what their fans envision for the gym of the future.

In a video call-to-action posted across Gold’s Gym’s and The Incredible Hulk star’s Facebook and Instagram channels, he reflects on his time spent at Gold’s Gym in the early days at Los Angeles’ Venice Beach and asks the public to share their ideas on how to create perfect gym of the future.

An estimated 3.8 million people follow these channels, and all are encouraged to leave comments on the post with their feedback.

Gold’s Gym was founded in 1965 and recently acquired by global fitness leader RSG Group.

View and leave comments by clicking on the Facebook video here.

Rainer Schaller, RSG Group’s founder and Chief Executive, noted “in addition to being one of the most legendary members of Gold’s Gym, Lou Ferrigno is also a personal hero from my youth.

“He is the perfect person to team up with us to ask our global community for feedback as we plan ahead for the perfect gym of the future.”

Gold’s Gym will be reviewing all feedback received in response to the video, taking these customer insights into account as the brand continues developing new gyms around the world.

Gold’s Gym explained they are redefining the fitness industry through the power of service and personalisation, the power of community and innovation and above all, the power of promise.

In Australia, Gold’s Gym has a presence in NSW, ACT and Western Australia with plans to open at least four more locations in the first half of 2021.

Main image: Lou Ferrigno at Gold’s Gym’s, Venice Beach.

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