AusLeisure

BRAND POST: A solution specialist helping business, industry groups and strategic partners access competitive pricing from leading suppliers in all food and beverage categories as well as major utility areas such as insurance and energy, Leisure Management Australia (LMA) assists businesses in achieving greater profitability and efficiencies through aggregation.

Operating across the leisure industry for more than 15 years, LMA has the power to connect individual operators, facilities and venues to the buying power of over 300 independent businesses, with whom it already works aimed at reducing clients overall operating costs.

LMA Director, Keith Maloon a former Chief Executive of AMF Bowling Australia/Hong Kong has over 25-years experience in the hospitality/entertainment and leisure industry and has also worked as a consultant with the Australian Navy both on a procurement level as well as operationally. He has also owned his own coffee roasting and distribution business Bravo Coffee.

More recently, the company has grown from a buying group to a consultancy which provides the following services:

Assistance to multi-site businesses in maximising profitability through more efficient buying.

Maloon explains “in many cases, companies are focused on their core business and secondary expenditure is not given the attention required (and) in most cases companies are comparing to themselves and do not have the benefit of hundreds of buying deals which LMA has concluded.

“LMA, through its longterm relationships with suppliers and significant buying power is able to deliver significant savings, coupled with service excellence and support.”

Only working with reputable suppliers who have been vetted by the company, LMA is also able to leverage support from suppliers for marketing and promotional activities to assist in driving revenue

LMA currently has a joint venture with the Independent Cinema Association (ICA) - having jointly founded a buying group representing over 110 independent cinemas, has been a strategic partner of the Australian Performing Arts Centres Association and is about to embark on a similar project with the Zoos and Aquariums Association.

Assistance with building food and beverage brands. LMA has worked with a number of brands including Jarritos, Crystella sparkling water on tap and Perkii and also co owns a unique raw organic coconut water brand.

Through the extensive contact base LMA is able to assist brands with ranging and penetration into all key markets including grocery, catering, universities, food service, franchise key accounts and route.

Sales training and on the job mentoring and support. Maloon specialises in negotiation, deal making and has a strong passion for sales and is able to assist companies gain the maximum benefit from their sales force through mentoring and on the job shadowing.

General consulting to businesses in negotiation techniques, general management, turnaround strategies, profitability maximisation, staff development, staff training, marketing and business strategy.

Click here to contact Leisure Management Australia via their entry in the Australasian Leisure Management Supplier Directory.

Leisure Management Australia has no formal link with Australasian Leisure Management or its publishers Australian Leisure Media Pty Ltd.

Image courtesy of Palace Cinemas.

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