Latest News

Back to Latest News back

 

Live Nation admits steering tickets to resale market

Live Nation admits steering tickets to resale market
July 24, 2019

Live Nation has admitted its involvement in the direct transfer of tickets to resale sites following a Billboard expose which accused it of colluding with representatives of the rock group Metallica.

Billboard said it had obtained a secret recording of Bob Roux, Live Nation’s President of US concerts, discussing how the company could assist someone claiming to represent Metallica in redirecting 88,000 tickets to resale sites like StubHub rather than selling them at face value via normal channels.

The conversation reportedly took place in February 2017 ahead of Metallica’s WorldWired North American stadium tour. Billboard reported that Roux was speaking to an event promoter who had been tasked by an associate of the band to switch the tickets to resale sites.

In the recording Roux suggests either a Live Nation employee or a venue box office could place the tickets into a singular account and then list them on secondary sites. He says that the action must be concealed.

In a statement to Billboard, Live Nation admitted it had assisted artists with such requests in the past but new technology and products meant it was no longer an issue.

The statement advised that between 2016 and 2017, “about a dozen artists out of the thousands we work with asked us to do this.

“Since then, requests like these have declined virtually to zero as tools like dynamic pricing, platinum seats and VIP packages have proven to be more effective at recapturing value previously lost to the secondary market.”

The statement added that it is now the company’s “standard practice is to use Ticketmaster’s Platinum, VIP and other tools to help tours price closer to true market value.

“In this situation, a consultant for the band opted to use the secondary market to try to capture that value.”

Related Articles

22nd July 2019 - Live Nation sets sustainability goals for concerts and live events

4th March 2019 - New Zealand Government to legislate on ticket scalping

4th March 2019 - Ticketmaster extend market lead in global entertainment ticketing

2nd March 2019 - Live Nation reveals another record year with 11% rise in global revenues

11th January 2019 - ACCC warns against social media ticket scams for sold-out concert tickets

5th September 2018 - Live Nation backs new Brisbane live music venue

28th June 2018 - Australian ticket buyers caught in Ticketmaster data breach

19th February 2018 - Ticketmaster Resale ‘deeply offensive to music fans’

1st March 2017 - Ticketmaster Resale website slammed after Midnight Oil sell out

27th July 2016 - Ticketmaster expands sporting reach with Tickethour acquisition

27th May 2014 - Ticketmaster Australia begins soft launch of Ticketmaster Resale

2nd May 2014 - Live Nation Entertainment assumes sole ownership of Live Nation Japan


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business