Latest News

Back to Latest News back

 

Lincoln University research to help regions plan for tourism growth

Lincoln University research to help regions plan for tourism growth
January 8, 2019

A major investment to support and grow understanding of New Zealand’s tourism industry has seen

Lincoln University create a new Centre of Excellence, the Sustainable Tourism for Regions, Communities and Landscapes Centre.

The multi-disciplinary body has been created to tackle the dual challenge of growing the value of tourism and enriching the tourist experience in New Zealand, while restoring, protecting and enhancing the quality of regional destinations.

It draws on the expertise of researchers from across the University in such diverse areas as destination management, landscape design, policy and planning, marketing, rural regeneration, parks and protected areas, resource economics and community resilience.

The Centre is also designed to provide Lincoln University students with unique ways of learning as they are exposed to the activities aimed at tackling tourism challenges.

The researchers will partner with government, communities, industry groups, iwi and Crown Research Institutes, to deliver solutions in this area.

The Head of the new Centre of Excellence, Dr Mike Mackay, says that as more visitors arrive on our shores, and the tourism sector grows and diversifies, destination marketing and effective strategic tourism planning need to go hand in hand, especially in regional areas.

Dr Mackay explains “it's important to keep an eye on the impacts of increasing visitor numbers and to advance ideas about how best to support the growth of ‘good’ regional tourism. This is easier said than done.

"Some regions are already benefiting greatly from new tourism innovations, such as cycle trails, geoparks, farm and agri-tourism, adventure activities, festivals and events, and new wine and food tourism initiatives, while others are working hard to realise the full potential of tourism."

He says there are "wonderful areas on the doorstep of Lincoln University, including the Selwyn, Mackenzie, Waitaki and Hurunui Districts, and Banks Peninsula, which researchers and students can use as “living laboratories."

According to Lincoln University Tourism Professor David Simmons, it is important to shift current emphasis from marketing to planning.

Professor Simmons advises “we do well at promoting the country, but strategic planning is needed so we can meet the needs of visitors who are arriving, support the communities that host them and ultimately extract the best value for New Zealand."

Tourism Industry Aotearoa (TIA), the national voice of the tourism industry, welcomes the centre.

TIA Chief Executive Chris Roberts adds “this research will focus on the pressing needs of the sector and we look forward to continuing our work with Lincoln academics.”

The sustainable tourism initiative is part of a new suite of Centres of Excellence that Lincoln University will develop over the next three years to address grand challenges in agriculture, food, conservation, environment, recreation and MÄtauranga MÄori.

In addition to ‘Sustainable Tourism for Regions, Communities and Landscapes’, two other centres from the new suite are: ‘Designing Future Productive Landscapes’ (which investigates alternative approaches to land-use systems) and ‘Food for Future Consumers’ (which looks at moving from production-driven to consumer-driven agriculture).

Each centre focuses on issues of strategic importance to New Zealand and responds to a need for greater innovation, productivity, resilience and sustainability.

Lincoln University’s research expertise in a wide range of land-based disciplines means it is uniquely positioned to add value in these areas.

Images: Lincoln University (top) and Dr Mike Mackay (below).

Related Articles

1st January 2019 - New Zealand tourism spending reaches $39.1 billion

9th November 2018 - New Zealand tourism industry focusing on sustainable growth

4th November 2018 - Canterbury researchers use social media analysis to understand sustainable tourism

13th September 2018 - Tourism funding will benefit New Zealand’s regions

23rd August 2018 - Research reveals why young New Zealanders are reluctant to work in tourism

14th August 2018 - WTTC research shows tourism generated 18% of New Zealand’s GDP in 2017

12th October 2017 - Lincoln University shares New Zealand’s national park legacy in China

21st October 2016 - Wellington Summit to unite New Zealand tourism

9th October 2016 - Lincoln University research shows technology enhances the outdoor experience

2nd October 2015 - Addressing the challenges of growth in New Zealand tourism

4th September 2013 - Tourism must pay its dues to the environment

17th July 2008 - Land, Environment and People at Lincoln University


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business