ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
Canterbury researchers use social media analysis to understand sustainable tourism
Canterbury researchers are harnessing the power of social media to understand international visitors’ perceptions of sustainable tourism in New Zealand.
Senior economist Dr Peter Fieger from economic development agency ChristchurchNZ has teamed up with University of Canterbury academics Associate Professor Girish Prayag, Professor Michael Hall, and Lecturer Chris Chen, of UC’s Management, Marketing, and Entrepreneurship department in the College of Business & Law to explore how Canterbury can develop its tourism industry sustainably.
Their project, Consumer Perceptions of Sustainable Tourism Practices in The Canterbury Region, has been made possible thanks to a grant from TINZT, (the Tourism Industry New Zealand Trust).
Dr Peter Fieger says the group hope to understand what kind of sustainability operations, products and services and practices are most valued by international visitors to our region.
He explains “tourism contributes $3.5 billion to the Canterbury economy; however, increasing tourism numbers are negatively impacting travel destinations and travel experiences across the globe.
“In Canterbury, our boutique towns, natural wonders and pristine scenery with their fragile ecosystems will be under pressure unless we identify and adopt initiatives to champion sustainable tourism practices.”
While much is known about sustainable tourism indicators for destinations and communities globally, little is known about how visitors to New Zealand feel about current sustainability practices and whether they’re hitting the mark.
Dr Prayag (pictured below) says that by analysing online customer reviews and surveying international visitors, the team hope to identify some key themes and sentiments about what sustainable practices and initiatives are valued by this market.
Dr Prayag advises “this is an exciting research opportunity to harness the power of social media analysis and artificial intelligence techniques to gain valuable insights into visitor perception, which can in turn inform industry practices and policy-making.”
Results from the analysis are being provided to Tourism Industry Aotearoa (TIA) to better inform the main sustainability practices valued by international visitors which can influence tourism product development in order to position of current experiences and improve marketing strategies, allowing the region to collectively manage our offering in a more sustainable way.
ChristchurchNZ General Manager of Destination and Attraction Loren Heaphy welcomes the findings, adding “it’s exciting to see Christchurch undertaking cutting edge research and analysis which could lead to significant positive outcomes for our destination and our visitor experience.”
TIA Chief Executive Chris Roberts says TIA is pleased that Dr Peter Fieger has received TINZT funding for his work with the University of Canterbury on consumer perceptions of sustainable tourism practices in the Canterbury region
Roberts concludes “achieving sustainable growth is the biggest challenge and opportunity for the New Zealand tourism industry.
“TIA’s Tourism Sustainability Commitment was launched last November and we are very pleased with the uptake by industry, with nearly 500 businesses or organisations having signed up to date.
“We see Dr Fieger’s research as providing important new knowledge on how our visitors perceive our sustainability practices. This insight will help operators to operate smarter in designing their practices to meet the needs of visitors and so raise the bar of industry sustainability performance. While this research is based in Canterbury, we expect the findings to be relevant across New Zealand.
“International visitors to our country spend $14.5 billion a year, therefore it’s vital that we understand their views on tourism in our country to inform our work.”
The New Zealand Tourism Sustainability Commitment aims to see every New Zealand tourism business committed to sustainability by 2025. Canterbury operators are among those signed up to the pledge with a vision to lead the world in sustainable tourism, which research shows is highly valued by visitors.
14th November 2017 - New Zealand tourism industry aims for sustainability
18th October 2017 - Heli Tours Queenstown recognised for sustainable tourism achievements
10th May 2017 - Actions to supercharge future success of New Zealand tourism
14th March 2017 - Survey reveals depth of New Zealand tourism infrastructure needs
9th January 2017 - Research shows New Zealanders support tourism
4th November 2016 - Addressing climate change a must for sustainable tourism programs
7th October 2014 - Partnership to boost sustainable tourism across the South Pacific
17th August 2014 - Canterbury Tourism Partnership gets New Zealand Government funding
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!