Latest News

Back to Latest News back

 

Research shows New Zealanders support tourism

Research shows New Zealanders support tourism
January 9, 2017

New Zealanders generally feel positive about tourism industry, according to the latest research by Tourism Industry Aotearoa and Tourism New Zealand.

The research shows more than a quarter of New Zealanders believe the country receives too few overseas visitors while almost one in five are worried the country may be attracting too many.

The newly released Mood of the Nation research has found that compared to previous surveys, New Zealanders’ understanding of the size and importance of the tourism industry has improved slightly although most continue to underestimate the number of international visitors arriving in New Zealand each year.

The research, which was initiated in 2015 and is being carried out six monthly, measures New Zealanders’ perceptions of tourism. The latest survey was conducted in November with the majority of responses received before the Kaikoura earthquake on 14th November.

When told the actual number (3.4 million), 19% felt New Zealand was attracting too many visitors, compared to 13% who felt that way a year ago.

The main benefits of international tourism are considered to be business opportunities and economic growth. Road accidents and traffic congestion were the top concerns of survey respondents. Overcrowding, a lack of infrastructure and environmental impacts were also mentioned.

Tourism New Zealand acting Chief Executive Brighid Kelly says the purpose of the Mood of the Nation research is to monitor New Zealanders’ perception of the value of tourism, its benefits and disadvantages.

Kelly stated “these latest results reinforce the issue we have been aware of and targeting for some time - that growth in international tourism is putting pressure on some communities.

“We believe concerns are exacerbated by our visitor concentration in summer and at key tourist hot spots.

“This is why Tourism New Zealand’s current strategy is about changing this profile by only promoting travel in the shoulder seasons, and focusing our efforts on encouraging travel into more regions.”

TIA Chief Executive Chris Roberts says the concerns raised in the survey have been important for focusing industry efforts, with a number of important initiatives in place to address concerns.

Roberts added “we have been working closely with government agencies and industry to improve the safety of visiting drivers. We are championing the provision of tourism infrastructure to support tourism value growth, including researching future infrastructure needs and funding options.

“The tourism industry is committed to managing tourism growth in a way that is sustainable and acceptable to our communities.” 

Images: Overseas visitors at the Hobbiton Movie Set, near Matamata (top) and Kaikoura (below).

21st December 2016 - TOURISM NEW ZEALAND NAMES NEW CHIEF EXECUTIVE

24th November 2016 - TOURISM BRINGING IN DOLLARS AND JOBS TO NEW ZEALAND

15th November 2016 - INDUSTRY ADVISES ‘BUSINESS AS USUAL’ FOR MOST OF NEW ZEALAND TOURISM

12th May 2016 - NEW ZEALAND TOURISM SET TO EXCEED 2025 GROWTH GOAL 

1st October 2013 - TOURISM 2025 IDENTIFIES OPPORTUNITIES FOR GROWTH IN NEW ZEALAND TOURISM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business