Latest News

Back to Latest News back

 

Research shows New Zealanders support tourism

Research shows New Zealanders support tourism
January 9, 2017

New Zealanders generally feel positive about tourism industry, according to the latest research by Tourism Industry Aotearoa and Tourism New Zealand.

The research shows more than a quarter of New Zealanders believe the country receives too few overseas visitors while almost one in five are worried the country may be attracting too many.

The newly released Mood of the Nation research has found that compared to previous surveys, New Zealanders’ understanding of the size and importance of the tourism industry has improved slightly although most continue to underestimate the number of international visitors arriving in New Zealand each year.

The research, which was initiated in 2015 and is being carried out six monthly, measures New Zealanders’ perceptions of tourism. The latest survey was conducted in November with the majority of responses received before the Kaikoura earthquake on 14th November.

When told the actual number (3.4 million), 19% felt New Zealand was attracting too many visitors, compared to 13% who felt that way a year ago.

The main benefits of international tourism are considered to be business opportunities and economic growth. Road accidents and traffic congestion were the top concerns of survey respondents. Overcrowding, a lack of infrastructure and environmental impacts were also mentioned.

Tourism New Zealand acting Chief Executive Brighid Kelly says the purpose of the Mood of the Nation research is to monitor New Zealanders’ perception of the value of tourism, its benefits and disadvantages.

Kelly stated “these latest results reinforce the issue we have been aware of and targeting for some time - that growth in international tourism is putting pressure on some communities.

“We believe concerns are exacerbated by our visitor concentration in summer and at key tourist hot spots.

“This is why Tourism New Zealand’s current strategy is about changing this profile by only promoting travel in the shoulder seasons, and focusing our efforts on encouraging travel into more regions.”

TIA Chief Executive Chris Roberts says the concerns raised in the survey have been important for focusing industry efforts, with a number of important initiatives in place to address concerns.

Roberts added “we have been working closely with government agencies and industry to improve the safety of visiting drivers. We are championing the provision of tourism infrastructure to support tourism value growth, including researching future infrastructure needs and funding options.

“The tourism industry is committed to managing tourism growth in a way that is sustainable and acceptable to our communities.” 

Images: Overseas visitors at the Hobbiton Movie Set, near Matamata (top) and Kaikoura (below).

21st December 2016 - TOURISM NEW ZEALAND NAMES NEW CHIEF EXECUTIVE

24th November 2016 - TOURISM BRINGING IN DOLLARS AND JOBS TO NEW ZEALAND

15th November 2016 - INDUSTRY ADVISES ‘BUSINESS AS USUAL’ FOR MOST OF NEW ZEALAND TOURISM

12th May 2016 - NEW ZEALAND TOURISM SET TO EXCEED 2025 GROWTH GOAL 

1st October 2013 - TOURISM 2025 IDENTIFIES OPPORTUNITIES FOR GROWTH IN NEW ZEALAND TOURISM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

SYNERGY FITNESS

The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business