Latest News

Back to Latest News back

 

Actions to supercharge future success of New Zealand tourism

Actions to supercharge future success of New Zealand tourism
May 10, 2017

Priority actions for the incoming Government to supercharge the tourism industry’s success have been unveiled today by Tourism Industry Aotearoa.

Tourism for Tomorrow, the 2017 Tourism Election Manifesto, was released at TRENZ 2017, the industry’s most important international trade show being held in Auckland.

Tourism Industry Aotearoa (TIA) Chief Executive Chris Roberts says the 29 priority actions for the incoming Government have been grouped under three themes: A sustainable industry, for New Zealand’s tomorrow; Invest in infrastructure, for New Zealand’s tomorrow and Support tourism, for New Zealand’s tomorrow.

Roberts explains "these themes are closely interlinked, and build on the work that TIA and the current Government have undertaken to grow the value of our tourism industry.

“We will look to make further progress with whoever is in charge of the Treasury benches post the election.

“Our Tourism 2025 goal is to build an industry that is socially, environmentally and economically sustainable. We can do this with political and policy recognition, backed by a supportive environment for infrastructure investment.”

Tourism for Tomorrow includes valuable new insight into the value tourism contributes to each electorate. TIA worked with business intelligence provider Marketview to calculate how much international and domestic visitors spent in each electorate in 2016.

“The figures, drawn from electronic card spend, offer fascinating insights into how widely the tourism dollar is distributed around the entire country. While we recognise that the current tourism boom is placing pressure on some places, this insight clearly demonstrates the value our visitors bring.

TIA will use the Manifesto to promote the value of tourism to MPs, election candidates and the voting public in the run-up to the 23rd September election. Tourism operators will be encouraged to discuss the Manifesto priorities with their local candidates.

The 29 actions TIA is seeking from the incoming Government are:

1. Support the tourism sustainability goal through positive policy and regulatory settings, and funding. 
2. Continue support for the post-earthquake recovery of both Kaikoura and Christchurch as key regions for the industry’s economic sustainability. 
3. Demonstrate a serious commitment to protecting the environment, recognising its importance to tourism. 
4. Commit to enhancing our fresh water resources and make measurable progress on Predator Free New Zealand. 
5. Work with the tourism industry to establish a sustainable funding model to address medium and longer term local and mixed use infrastructure needs. 
6. Make a commitment to removing barriers to infrastructure investment. 
7. Provide for a sustainable funding model to ensure DOC remains a significant contributor and enabler of the visitor experience without compromising its core role of growing conservation. 
8. Recognise that tourism concessionaires provide income to DOC as well as enhancing visitors’ enjoyment of the public conservation estate. Reduce barriers to private sector investment in new attractions and activities on the public conservation estate, and promote opportunities for concessionaires. Concession costs and cost review systems need to be transparent and predictable. 
9. Create policy and regulatory settings that are supportive of sustainable tourism growth and give tourism greater visibility as a leading and innovative sector. 
10. Recognise the continually evolving nature of tourism and provide policy settings that create a level playing field for all industry participants. 
11. Continue and support the Public Service CEOs’ Tourism Group. 
12. Examine the regulatory environment applied to businesses serving visitors and assess where the compliance burden can be reduced to support increased productivity. Any regulatory change should lead to improved business outcomes and better government services. 
13. Ensure the Tourism portfolio continues to be held by a senior front bench Minister, to reflect the industry’s importance to growing New Zealand’s economy. 
14. Recognise tourism’s importance to the overall trade and export growth agenda. 
15. Support and work with the industry as it keeps updating its Growth Framework in order to address the most pressing industry issues. 
16. Encourage and incentivise tourism through regional development plans, and support destination management and development. 
17. Invest more of the tourism dividend received by the Government back into infrastructure to support tourism’s future growth. 
18. Maintain support for Tourism New Zealand’s marketing efforts and use TNZ to encourage regional dispersal and seasonality, and support new product development. 
19. Give more resourcing to tourism policy capabilities within government. 
20. Align government tourism data and insight with the industry’s Tourism 2025 aspirations, insight strategy and plans. 
21. Recognise tourism within government research and innovation initiatives such as the Science and Innovation programme. 
22. Continue enabling international air services, especially those which encourage growth from high quality segments and emerging markets. 
23. Continue liberalising visitor visa processes to support growth from key visitor markets. Advance consideration of initiatives to establish common border facilitation with Australia. 
24. Support Customs, the Ministry for Primary Industries and Immigration NZ to work in genuine partnership with the tourism industry on continuous improvement to the border experience.
25. Continue support for visitor safety initiatives, including the visiting driver project, and adventure and outdoor tourism safety. 
26. Commit to enabling a roading network that delivers a safe and enjoyable driving experience and promotes regional dispersal. 
27. Continue support for the industry’s freedom camping actions. 
28. Commit to working in partnership with us to attract New Zealanders to work in tourism. 
29. Ensure immigration settings allow employers to secure quality staff when no New Zealanders are unavailable. 

To read Tourism for Tomorrow in full, go to www.tia.org.nz 

Images: Chris Roberts at TRENZ 2017 (top) and walking on Stewart Island (below).

4th May 2017 - AUCKLAND TO HOST TOURISM ACTIVITY EXTRAVAGANZA FOR TRENZ DELEGATES

31st March 2017 - INTERNATIONAL TOURISM BUYERS LOOK FORWARD TO TRENZ 2017

31st January 2017 - TOURISM INDUSTRY AIMS TO MAINTAIN RECORD GROWTH 

12th May 2016 - NEW ZEALAND TOURISM SET TO EXCEED 2025 GROWTH GOAL

20th March 2016 - TIANZ CALLS FOR TOURISM INFRASTRUCTURE FUND

17th March 2016 - INTERNATIONAL TOURISM BUYERS PREPARE FOR TRENZ 2016

10th December 2015 - CHALLENGES STILL FACE NEW ZEALAND TOURISM AS GROWTH TREND CONTINUES

16th October 2015 - MAXIMISING THE POTENTIAL OF NEW ZEALAND DOMESTIC TOURISM

7th July 2015 - NEW FOREIGN INVESTMENT STRATEGY TO SUPPORT GROWTH IN NEW ZEALAND TOURISM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business