AusLeisure

Rave reviews from customers have seen four Australian fitness providers recognised as part of the inaugural Customer Engagement Academy Awards.

The Awards - launched by Jonas Leisure brand TRP - were judged based on the average Net Promoter Score given to an operator by customers visiting its facilities over the past 12 months.

A Net Promoter Score is an internationally recognised measure of customer loyalty that involves asking customers to give a rating out of 10 for how likely they are to recommend your product or service.

Health Mates Fitness Club and Healthworks received Platinum Medal Awards for being among the very highest rated operators by their customers, while City of Bunbury and Goldfields Oasis received Gold Medal Awards for achieving scores well above average.

Jonas Leisure Chief Executive Mike Henton said achieving a high Net Promoter Score was a strong indication that your customers were fans of the experience you offered.

Henton advised "we were thrilled to be able to present the inaugural awards to Australian customers who use Net Promoter Score surveys as part of the Insights service offered by our TRP brand.

“All the award recipients have put in a real effort to continuously improve the way they do business, whether that’s through providing outstanding facilities and customer service or new initiatives such as offering online sign-ups or 24/7 access for members.”

TRP provides customer engagement software to health fitness clubs, leisure centres and gyms. Its Insights service includes a Net Promoter Score measurement and benchmarking tool that helps operators create loyal customers who spend more and stay longer in their facilities.

Click here to contact Jonas Leisure via their Australasian Leisure Management Supplier Directory entry. 

Click here to contact The Retention People Australia via their entry in the Australasian Leisure Management Supplier Directory.

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