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ICC Sydney unveils new look ‘Aware Super Theatre’
International Convention Centre Sydney (ICC Sydney) has revealed that effective from today, its entertainment venue, First State Super Theatre will transition to Aware Super Theatre.
The new branding and name - Aware Super Theatre - follows the rebranding of the Theatre’s naming rights partner, First State Super, to Aware Super. The change signals a commitment by the Fund to positive action and impact, to help to build a better Australia.
Aware Super (formerly First State Super) secured the naming rights to the 8,000-seat venue in July 2019. An existing equity partner, the agreement increased First State Super’s investment in ICC Sydney as a result of the strong performance of the venue’s operations, brand and reputation.
ICC Sydney Chief Executive, Geoff Donaghy welcomed the change and notes “we are delighted to unveil a new look for ICC Sydney’s world class theatre, as it officially becomes Aware Super Theatre. This change signals the strengthening and continuation of an already successful partnership between ICC Sydney and Aware Super.
“As we all look forward to the return of more live events and entertainment in Australia, this collaborative partnership is committed to ensuring all patrons enjoy exceptional experiences at the newly named Aware Super Theatre.”
ICC Sydney will continue to manage the renamed Theatre through a partnership that enhances the team’s international reputation for excellence and underpins Sydney’s status as a vibrant, creative and innovative global city.
Located in the heart of Darling Harbour, the Aware Super Theatre has hosted top global talent and live entertainment events, including Keith Urban, Jerry Seinfeld, Ariana Grande, Kylie Minogue, Hillary Clinton, Cher and Elton John.
To find out more about ICC Sydney visit www.iccsydney.com
Image: ICC Sydney's First State Super Theatre has transitioned to Aware Super Theatre
21st July 2020 - ICC Sydney awarded EarthCheck Environmental Certification
16th July 2020 - ICC Sydney’s Theatre to be renamed Aware Super Theatre
24th June 2020 - ICC Sydney secures sustainable development award
11th June 2020 - ICC Sydney launches operating framework for safe reopening of events
1st June 2020 - ICC Sydney secures Best Major Event Venue Award
18th February 2020 - ICC Sydney announces commitment to 100% New South Wales wine
6th November 2019 - ICC Sydney introduces Edible Centrepieces to feed those in need
25th October 2019 - ICC Sydney sets global safety standard
19th October 2019 - ICC Sydney security team recognised with a national award
21st August 2019 - ICC Sydney and partners showcase First State Super Theatre
8th July 2019 - ICC Sydney Theatre to be renamed First State Super Theatre
10th June 2019 - ICC Sydney recognised for championing sustainable practice
27th May 2019 - ICC Sydney welcomes students to Inaugural Vivid School
6th March 2019 - ICC Sydney acknowledges the contribution of its patron network
29th November 2018 - ICC Sydney introduces a new dedicated Creative Industries Stream
2nd November 2018 - ICC Sydney impresses on the global stage with seamless event execution
3rd August 2018 - ICC Sydney welcomes two million visitors since December 2016 opening
19th April 2018 - Naming rights partner sought for ICC Sydney Theatre
20th February 2018 - ICC Sydney first year operations generate $785 million in delegate income
20th December 2017 - ICC Sydney marks milestone 12 months of operations
2nd December 2017 - ICC Sydney launches innovative legacy program
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