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ICC Sydney Studios expand virtual event spaces to meet interim needs of event organisers

ICC Sydney Studios expand virtual event spaces to meet interim needs of event organisers
July 15, 2021

With Sydney currently impacted by COVID restrictions, International Convention Centre Sydney (ICC Sydney) has expanded its existing virtual event and broadcast spaces in response to event organisers’ needs to continue to meet and stage their events.

The broadened facilities, known as ICC Sydney Studios, encompass three purpose built virtual event spaces where event organisers and presenters can make full use of ICC Sydney's quality recording, live streaming and digital solutions — all supported by their passionate team and the ICC Sydney Connect customisable event platform.

ICC Sydney Chief Executive, Geoff Donaghy said the desire to meet in-person remained core to the majority of clients but that the team’s ability to flex to meet interim needs again demonstrated ICC Sydney’s agility and experience.

ICC Sydney’s Parkside Ballroom and Grand Ballroom house the additional, temporary studios that both feature LED screen technology which provide an engaging and dynamic backdrop for virtual events. The suite of spaces also features a dedicated, permanent Media Studio fit out with green screen technology which allows for visual integration of presenters into customisable background content.

The expanded facilities and services will be delivered by the venue’s expert Audio Visual and ICT teams who have executed more than 200 broadcast and hybrid events in the last 12 months including the Destination Australia, Pathology Update and the Legal Aid NSW Criminal Law conferences, amongst many others.

ICC Sydney Director of Audio Visual Services Brian Nash said the venue is proud to reinstate and expand its audio visual product suite following positive client feedback and uptake.

Nash notes “over the last 12 months, we’ve been pleased to be able to support event organisers to find and deliver high quality hybrid and virtual event solutions throughout the COVID-19 pandemic. By expanding the range of studio options, we are able to provide the facilities and the experience to organisations, industries and individuals to help them continue to connect during this period.”

ICC Sydney is always looking at ways to expand its products and services to meet client needs. Following the initial success of the broadcast studios set up during the lockdown in 2020, ICC Sydney launched a permanent Media Studio in order to flex to any operational environment and provide clients peace of mind that a virtual delivery of their event can proceed in the safest possible way.

Nash added “our dedicated team of professionals has demonstrated experience implementing the latest and best in class technology to support organisers with their virtual events in ample and large spaces and with access to other onsite facilities such as COVID safety protocols, proximity to the CBD and onsite parking. We are here to support organisers deliver a seamless event experience for their audiences wherever they may be located.”

Informa General Manager, Keith Barks has selected ICC Sydney Studios to host 18 virtual and hybrid events in the last 12 months.

“Informa Australia produces around 70 live business events across the country each year. With the outbreak of the COVID-19 pandemic we were unable to run many of these conferences to a face-to-face audience. We were however, able to produce and deliver these events virtually as needed. Having looked at various studios and service providers we were enamoured by the friendliness and expertise of the ICC Sydney staff. Their facilities are ‘state-of-the-art,’ and the knowledge and experience of the tech crew is unsurpassed.

“The technicians worked very effectively with Informa staff in the lead-up to each and every one of our virtual events to ensure the high-quality delivery we desired. They also spent time with our conference speakers to put them at ease and ensure they were comfortable in delivering their virtual presentations. ICC Sydney Studio technicians were consistently adept at ensuring each virtual event was a slick and polished presentation, and for their efforts in helping make our virtual events successful over the last year, we are very grateful,” said Barks.

To find out more about ICC Sydney, visit

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7th April 2021 - ICC Sydney launches its Media Studio for digital event solutions

12th January 2021 - ICC Sydney updates its COVIDSafe policy to retain ability to host events

23rd November 2020 - ICC Sydney receives approval to host 1,500 delegates at corporate events and conferences

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4th November 2020 - ICC Sydney to proceed with hosting exhibitions

26th October 2020 - ICC Sydney events generate $510 million despite COVID-19 economic fallout

2nd October 2020 - ICC Sydney launches new virtual event platform

28th September 2020 - ICC Sydney welcomes the return of full in-person conference following COVID-19 pandemic

14th September 2020 - ICC Sydney unveils new look ‘Aware Super Theatre’

21st July 2020 - ICC Sydney awarded EarthCheck Environmental Certification  

16th July 2020 - ICC Sydney’s Theatre to be renamed Aware Super Theatre

3rd July 2020 - ICC Sydney launches new hybrid event solutions to meet evolving client needs

24th June 2020 - ICC Sydney secures sustainable development award

11th June 2020 - ICC Sydney launches operating framework for safe reopening of events  

1st June 2020 - ICC Sydney secures Best Major Event Venue Award

22nd May 2020 - Australia’s largest youth wellbeing event to be live-streamed from ICC Sydney

23rd March 2020 - ICC Sydney looks to the future as Coronavirus halts convention centres business

10th June 2019 - ICC Sydney recognised for championing sustainable practice

6th March 2019 - ICC Sydney acknowledges the contribution of its patron network 

29th November 2018 - ICC Sydney introduces a new dedicated Creative Industries Stream

27th September 2018 - ICC Sydney and EEAA partner for Global Exchange 2018

3rd May 2018 - ICC Sydney’s strengths demonstrated during recent ASEAN-Australia Special Summit 2018

22nd March 2018 - ICC Sydney invests further $1 million in technology and digital infrastructure

30th November 2017 - ICC Sydney wins further acclaim with triple award win

12th September 2017 - ICC Sydney launches industry-first virtual reality experience

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