Genesis Health + Fitness continues its rollout of Evolt body scanners nationally

February 15, 2023

Genesis Health + Fitness is continuing its rollout of Evolt 360 Body Scanners at club sites across Australia. The rollout commenced in 2022, with the first eight clubs installing the technology.

Most clubs in the network are due to introduce the scanners this year.

Evolt 360 Body scan technology uses bio-impedance analysis (BIA) to provide highly accurate measurements of body composition, including body fat percentage, muscle mass, and hydration levels. This information can be used to tailor workout and nutrition plans to meet the specific needs of each individual.

Genesis Health + Fitness Chief Executive Ian Jensen-Muir said the benefits for both members and franchisees were very clear.

“The body scanners allow us to really personalise the support we are offering to members and help them with their personal goals, establishing a clear starting point and monitoring progress over time. Our trainers have accurate information to base their advice on and members can make more informed decisions with the output from the scan.

“For our clubs, it’s a powerful point of difference and enables our franchisees to extend the service level offered to members without lifting a finger.”

Owner of Genesis Health + Fitness Windsor and Lawnton, Brenton Williamson said the scanners make onboarding members much smoother.

“For our trainers and coaches, it’s like magic. The scanners give an instant picture of a person’s state of health and this makes the assessment, program design and the regular reviews much quicker, more accurate and better tailored to the individual.

“Use of the scanners is a great additional benefit we can offer members – one that’s fully self-service. The members can continually assess and monitor their body compositions change over time - it’s like having a team of coaches sitting at our front reception – yet it’s all done by the member with a few clicks of a button. Our members have really taken to it.”

Genesis Health + Fitness National Fitness Manager Sam Merza said wider accessibility of intelligent body scanners was the way of the future.

Merza adds “the scans are non-invasive, can be completed fully clothed and the output includes information like body fat, internal fat, muscle mass, hydration levels, mineral levels and even bone density.

“The scales are out the window these days – less people care purely about weight and that’s great, because it’s really not an accurate indicator of what’s going on in your body and how you’re progressing. The focus is on body health, wellness and fat percentages.”

22nd November 2022 - Genesis Health and Fitness Head Coach and Personal Trainer secures gold medal

24th October 2022 - Genesis Health and Fitness partners with Thr1ve nutrition-focussed food delivery service

17th October 2022 - Evolt 360 completes $12 million capital raise to meet strong order pipeline

21st January 2022 - Evolt review of more than a million body scans shows national decline in health and fitness during the pandemic

1st August 2021 - Crunch Fitness Australia’s Evolt partnership aims to help members reach goals

13th July 2020 - Fitness clubs use Evolt 360 Body Scanners to help members achieve their goals

22nd August 2022 - Genesis Health and Fitness celebrates 25 years

1st July 2021 - Genesis Health and Fitness’ Ian Jensen-Muir advises of group’s new marketing strategies

3rd March 2021 - Genesis Health and Fitness Chief Executive positive about 2021 resurgence

8th July 2020 - Evolt and MyZone combine to offer seamless technological integration

28th October 2019 - F45 Jimboomba helps members reach goals with EVOLT 360 technology

9th September 2019 - Evolt launches new mobile app offering personalised body composition information

27th August 2019 - Evolt 360 helps client retention at Melbourne wellness studio

17th July 2019 - Evolt announced as exclusive body composition supplier for Body Fit Training

31st October 2018 - Brimbank Leisure Centres introduce Evolt 360 body scanner for health and fitness assessments

3rd May 2018 - Genesis franchises successful ‘Coaching Zone’ concept

18th September 2017 - Genesis Fitness reaches 20 years of operations

23rd December 2015 - Genesis offers new fitness franchises and area development opportunities

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