44540

Mindful that gyms and fitness clubs will need to be innovative to reach exercisers and re-engage members as they reopen in the wake of Coronavirus lockdowns, the manufacturers of the Evolt 360 Body Scanner have highlighted how those who use their technology are already starting to see positivity through sales as well as confidence in the market from the purchase of machines.

Adam Griffiths of Victorian-based Body Fit Training has advised that despite the closure of gyms since mid-March, his business is still on target to operate more than 100 sites by the end of the year, with the Evolt 360 Body Scanner set to be an important part of the product offering.

Griffiths explained “we currently have 48 open sites - operating at restrictions, with centres in every state of Australia, three in New Zealand and one in the USA.

“We have upwards of 400+ staff facilitating our amazing programming in our studios, and the Evolt 360 Body Scanner is an integral piece of equipment for our eight and 12-week challenges, along with sites using it during pre-sale for new sites opening as a tool to engage not only new lead and potential members, but as a tool to track members from their first day and all the way through their fitness journey with BFT.”

Pre the Coronavirus crisis, 38 Body Fit Training centres had a grand total of 19,377 scans completed, and Griffith is confident those numbers will remain consistent once facilities are again at operational levels.

Advising that BFT sites were constantly engaging the population by utilising the Evolt 360 Body Scanner and using the data from the machines to showcase how BFT’s unique training protocols could improve not only their Evolt metrics but overall fitness and general wellbeing, Griffith added
“the Evolt 360 is an amazing motivational tool along with an educational opportunity for our coaches to showcase their level of experience and knowledge.

“Our members and guests of BFT do get very excited when they achieve a great body scan after a period of hard work with their diet and exercise.”

In New Zealand, were gyms and fitness centres were able to re-open from 14^th May when the country reached Level 2 status, Unrivaled Fitness co-owner and manager Sarah Buckland said having an Evolt 360 Body Scanner at her centre meant clients could get on top of their health and fitness as soon as they walked through the doors.

Buckland noted “at Unrivaled Fitness, we chose to offer our members a free Evolt 360 body scan when they first joined because it was important for us to know where our members were placed in order to be able to help and support them on their fitness journeys – this helps us gain our members’ confidence.

“After seeing scores such as their body fat percentage or skeletal muscle mass percentage, there has been a lot of member feedback of them wanting to improve these scores specifically.

“We also use the Evolt 360 Body Scanner in our SouthShred Challenges - a bootcamp run within Unrivaled Fitness - where it creates healthy competition between challenge members. It allows us to look at how each member is doing over the duration of the challenges and offer additional help where needed.”

Having an Evolt 360 Body Scanner at the Takanini facility has also allowed Buckland, Director Cameron Day and their team of personal trainers to educate members about the importance of keeping track of their lean body mass. She said as people get older, the Evolt 360 was a perfect tool to do just that.

She added “most of our older members just want to ‘maintain’ the lean body mass they have, which includes bone mass and skeletal muscle mass, and the Evolt 360 helps us to keep track of how they are training and whether the type of diet and training they have is effective for their goals.

“As we get older, it’s also a lot easier to gain weight and be at risk of obesity; by keeping an eye on these readings by using the Evolt 360, we can minimise the risk of conditions such as heart disease and osteoporosis.

“There are a lot of smiles and there’s plenty of excitement about re-scanning when members see how much they have changed! The Evolt 360 Body Scanner is definitely a great way to help them feel motivated to start or continue on their fitness journey.”

Click here to contact Evolt via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

8th July 2020 - Evolt and MyZone combine to offer seamless technological integration

1st July 2020 - Fitness Australia calls for Queensland Government to release Stage 3 Industry COVIDSafe Plan

22nd June 2020 - Fremantle welcomes reopening of aquatic and fitness facilities

19th June 2020 - Plus Fitness opens three new clubs across two states

15th June 2020 - Fitness Australia calls for national consistency in state government gym reopenings

22nd April 2020 - ExerciseNZ highlights that gyms’ commercial leases need to be regulated

14th June 2020 - Australian Institute of Fitness’ Steve Pettit says industry ‘will never look the same as it did pre COVID-19’

5th June 2020 - New Zealand fitness centres return to 70% activity levels

29th May 2020 - Fitness Australia releases Checklist to ensure gyms offer safe environments when reopening

29th May 2020 - Planet Fitness Australia founder calls on governments to ‘open our gyms’

7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed

17th December 2019 - F45 Training takes legal action against Body Fit Training over alleged patent infringement

28th October 2019 - F45 Jimboomba helps members reach goals with EVOLT 360 technology

9th September 2019 - Evolt launches new mobile app offering personalised body composition information

27th August 2019 - Evolt 360 helps client retention at Melbourne wellness studio

17th July 2019 - Evolt announced as exclusive body composition supplier for Body Fit Training

31st October 2018 - Brimbank Leisure Centres introduce Evolt 360 body scanner for health and fitness assessments

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.