Genesis Health and Fitness introduces compact franchise option ‘Genesis Express’

February 8, 2022

Design / Finance / Fitness / Retail / Wellness /

Genesis Health and Fitness is expanding its business model and franchise offering with the introduction of ‘Genesis Express’ clubs - operating within a smaller footprint and featuring the core ‘hero’ elements of the Genesis model in a compact format.

Genesis Health and Fitness Chief Executive, Ian Jensen-Muir said the Genesis Express model had been in development for more than 12 months, with much consideration given to the design and inclusions to ensure the offering was strong and didn’t diverge from the brand people know and love.

Jensen-Muir advises “these clubs may be up to a quarter of the size of some of our larger facilities yet will still provide the most popular features that members would expect when attending one of our gyms.

“This cost-effective option will appeal to many new franchisees because of the smaller upfront investment and quick time to market and will allow owners to customise the gym for the local area giving them a competitive edge.

“It also allows franchisees to get into busy suburbs, where larger floorspaces just aren’t available, and also suits growing Australian regional areas that don’t need to service larger numbers in a large space.”

Having recently commenced a national rollout of Reformer Pilates, Jensen-Muir said he was confident about what lies ahead in 2022 for Genesis Health and Fitness.

“We are innovating and responding to changes in the market with enthusiasm and an open mind to ensure we continue to meet the needs of both our members and franchisees.”

For more information about Genesis Health and Fitness franchises please visit genesisfitness.com.au/franchise-opportunities

20th January 2022 - Bailey Fitness converts to Genesis Health and Fitness clubs in Western Australia

21st December 2021 - Genesis Health and Fitness commences national roll out of Reformer Pilates classes

13th December 2021 - New owner announced for Genesis Caulfield and Dandenong

9th December 2021 - Genesis Health and Fitness opens fifth Cairns location

24th August 2021 - Genesis Health and Fitness partners with industry influencer Mel Tempest

1st July 2021 - Genesis Health and Fitness’ Ian Jensen-Muir advises of group’s new marketing strategies

3rd March 2021 - Genesis Health and Fitness Chief Executive positive about 2021 resurgence

14th December 2020 - Belgravia Health and Fitness announces new Genesis franchisee in Cairns

14th October 2019 - Genesis Health and Fitness continues network expansion with new Queensland club

23rd September 2019 - Genesis Health and Fitness introduces pay-as-you-go FlexIt app at Ballarat club

28th August 2019 - Genesis Health and Fitness continues expansion with new Perth club announcement

3rd May 2018 - Genesis franchises successful ‘Coaching Zone’ concept

10th August 2016 - Genesis Fitness launches the Coaching Zone as ‘the future for group fitness’

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