Latest News

Back to Latest News back


Gemba launches program for high-potential sport and entertainment industry start-ups

Gemba launches program for high-potential sport and entertainment industry start-ups
May 12, 2020

Leading sport and entertainment consultancy Gemba has unveiled its new sports start-up initiative Tenka, which aims to support high-potential ventures within the sports and entertainment industry.

Developed in collaboration with industry leaders to accelerate the growth of sport and entertainment related start-ups, Tenka offers facilitated training and mentoring, as well as providing access to intellectual capital, business modelling and industry contacts in return for equity, cash or in-kind value from the participating start-up.

The establishment of a pathway for emerging businesses extends Gemba’s recent success incubating and launching its own start-up, Turnstile, Gemba’s global sponsorship valuation platform.

Emerging out of intellectual capital and market benchmarks gathered over a decade advising rights-holders and brands in Australia and overseas, since launching publicly at the MIT Sloan Sports Analytics Conference in Boston in 2018, Turnstile’s client roster has grown to include leading global brands and rights holders such as Formula 1, City Football Group, Coca-Cola and DDMC Fortis.

Explaining the rationale behind the Tenka initiative, Gemba Director and Chief Executive, Rob Mills stated “we felt that we had developed and demonstrated a clear capability in new product development, the incubation of an idea through to a high-potential business on a global scale.

“We did all this based in London, working for some of the biggest sports brands in the world, and generating meaningful revenues within our first year.

“So now we’re now excited about applying some of the same learnings and principles, helping develop, launch and scale other businesses in the sport and entertainment industry.”

Gemba will provide access to its strategy and marketing frameworks, in addition to world class sport and entertainment consumer research. Tenka will also involve Gemba collaborating with elite sporting organisations such as Essendon Football Club, to provide start-ups with unique access to complementary services such as high-performance and product development channels.

Mills added “our collaboration with sports organisations such as Essendon Football Club aims to align organisations that have similar values and complementary skills.

“We’re bringing together consumer insights, business modelling and strategy through Gemba, access to high-performance knowledge and facilities, plus proven fan engagement strategies. We think emerging businesses in the sports and entertainment space will really benefit from working with us.

“The sports and entertainment industry is experiencing massive disruption and challenges right now, with events postponed or cancelled due to the Coronavirus. But we know from our preliminary work developing the Tenka program that there is still plenty of opportunity for new technology and new business models to add tremendous value to our industry. This can only help with the rebuild as we come out the other side.”

Start-ups within the sport and entertainment industry that are interested in partnering with Gemba and its professional network can apply for consideration from 12th May 2020.

Click here for more information or to submit an expression of interest.

Related Articles

4th May 2020 - Australians’ physical activity declines during Coronavirus lockdown

16th October 2019 - Melbourne media cast doubts over ASADA’s handling of Essendon doping scandal

16th September 2019 - Gemba partners with Supercars to develop commercial and fan engagement strategies

12th September 2019 - Start-up online ticketing platform investigating ‘potential data leak’

26th August 2019 - Victorian Government announces further backing for SportsTech start ups

8th July 2019 - Gemba announces new senior appointments

30th January 2019 - Gemba supports employees through new FDV policy

31st August 2018 - AFL stars’ sports talent tech start-up Pickstar raises $1 million

26th July 2018 - World Rugby partners with Gemba’s Turnstile platform to value sponsorship

26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation

29th November 2017 - Gemba to launch new data and insights division

22nd October 2017 - Gemba shares new views on fitness industry retention

15th November 2016 - Melbourne start up launches world’s first seamless women’s compression range

23rd February 2016 - Leisure industry to take advantage of $1 billion for Australian start-ups?

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play



Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing



As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing


Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism



At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more



get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business