Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
World Rugby partners with Gemba’s Turnstile platform to value sponsorship
In a move to more accurately value existing and future commercial partners, World Rugby has agreed a deal to use Gemba’s recently created platform Turnstile.
World Rugby will use Turnstile to better understand valuations of commercial deals in the lead up to the Women’s Rugby World Cup coming up in 2021 and the subsequent Men’s Rugby World Cup in 2023.
Turnstile, an innovative platform designed to more accurately value global sponsorships, was launched in February this year with Formula 1 as a foundation client. Williams Racing subsequently appointed Turnstile to value its sponsorship portfolio.
Outlining the decision to appoint Turnstile, World Rugby Chief Commercial Officer Tom Hill advised “as Rugby continues to grow as a global proposition, we were seeking a methodology that captures the full value of the Rugby World Cup. While the global reach of the events is massive, we believe that the value of the Rugby World Cup is far more than just exposure.
“The unique values of rugby - integrity, respect, solidarity, passion, discipline - resonate globally and we liked the Turnstile approach to capturing our intellectual property value.”
Hill added “we believe that Turnstile’s methodology will better reflect the value being generated by the Women’s component of rugby. Women’s rugby is a strong differentiator for our sport and its audience is growing. It already has tremendous goodwill amongst our fans and we want to properly capture this engagement in our valuations.”
Turnstile Chief Executive and Director Rob Mills commented “the Rugby World Cup is one of the pre-eminent sporting events and we are incredibly proud that World Rugby chose Turnstile to value their key assets. World Rugby’s decision is further proof of the industry’s desire to build a more robust approach to the pricing of sport and entertainment properties.”
Image courtesy of Rugbyworldcup.com
26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation
31st October 2017 - Gilbert extends World Rugby partnership until 2023
5th September 2017 - Gemba Chief Executive calls for a fifth tennis Grand Slam in China
28th March 2017 - Gemba consultancy appoints new Head of Strategy Asia Pacific
20th October 2016 - Gemba continues growth with Bullet Marketing acquisition
12th April 2016 - Alibaba backs World Rugby with ‘groundbreaking’ deal
21st March 2016 - Gemba announces international expansion
22nd November 2015 - Gemba Australia expands Asian presence with new board appointment
20th November 2014 - New era as IRB transforms into World Rugby
14th October 2014 - Gemba Group and Futures Sport to team up with Football Federation Australia
9th August 2013 - New report highlights $9 billion of opportunities for sports firms
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!