Latest News

Back to Latest News back

 

World Rugby partners with Gemba’s Turnstile platform to value sponsorship

World Rugby partners with Gemba’s Turnstile platform to value sponsorship
July 26, 2018

In a move to more accurately value existing and future commercial partners, World Rugby has agreed a deal to use Gemba’s recently created platform Turnstile.

World Rugby will use Turnstile to better understand valuations of commercial deals in the lead up to the Women’s Rugby World Cup coming up in 2021 and the subsequent Men’s Rugby World Cup in 2023.

Turnstile, an innovative platform designed to more accurately value global sponsorships, was launched in February this year with Formula 1 as a foundation client. Williams Racing subsequently appointed Turnstile to value its sponsorship portfolio.

Outlining the decision to appoint Turnstile, World Rugby Chief Commercial Officer Tom Hill advised “as Rugby continues to grow as a global proposition, we were seeking a methodology that captures the full value of the Rugby World Cup. While the global reach of the events is massive, we believe that the value of the Rugby World Cup is far more than just exposure.

“The unique values of rugby - integrity, respect, solidarity, passion, discipline - resonate globally and we liked the Turnstile approach to capturing our intellectual property value.”

Hill added “we believe that Turnstile’s methodology will better reflect the value being generated by the Women’s component of rugby. Women’s rugby is a strong differentiator for our sport and its audience is growing. It already has tremendous goodwill amongst our fans and we want to properly capture this engagement in our valuations.”

Turnstile Chief Executive and Director Rob Mills commented “the Rugby World Cup is one of the pre-eminent sporting events and we are incredibly proud that World Rugby chose Turnstile to value their key assets. World Rugby’s decision is further proof of the industry’s desire to build a more robust approach to the pricing of sport and entertainment properties.”

Image courtesy of Rugbyworldcup.com

Related Articles

26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation

31st October 2017 - Gilbert extends World Rugby partnership until 2023

5th September 2017 - Gemba Chief Executive calls for a fifth tennis Grand Slam in China

28th March 2017 - Gemba consultancy appoints new Head of Strategy Asia Pacific

20th October 2016 - Gemba continues growth with Bullet Marketing acquisition

12th April 2016 - Alibaba backs World Rugby with ‘groundbreaking’ deal

21st March 2016 - Gemba announces international expansion

22nd November 2015 - Gemba Australia expands Asian presence with new board appointment

20th November 2014 - New era as IRB transforms into World Rugby

14th October 2014 - Gemba Group and Futures Sport to team up with Football Federation Australia

9th August 2013 - New report highlights $9 billion of opportunities for sports firms

12th June 2013 - Australian and New Zealand sport sponsorship market worth $927 million


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business