SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Alibaba backs World Rugby with ‘groundbreaking’ deal
Chinese e-commerce giant Alibaba has secured its latest investment in sport by reaching a 10-year media rights and development deal with World Rugby, the global governing body of rugby union.
Alibaba’s Alisports division will show exclusive coverage of World Rugby properties, from 2016 to 2025, and will also create online stores on behalf of the governing body.
World Rugby, which described the deal as “groundbreaking”, said that the body would work with Alisports to bring “major rugby events” to China over the course of the partnership.
World Rugby Chief Executive Brett Gosper told the AFP news agency that China has ambitions to host the Rugby World Cup, stating “we can't put a date on that but I think if over the next 10 years, the development programs from grassroots through to pathways for players into the Olympics and into top 15s teams, and some big events in China... inspire the young kids and so on, there's absolutely no reason why China wouldn't one day host a Rugby World Cup.
“I know they have that ambition, and it's a good ambition to have.”
In relation to the Alibaba link, Gosper added “the platforms of Alibaba in particular, the technology they have, the access to databases, all the rest of it, means we have the most incredible promotional tool for the sport in China, so we see the profile (of rugby in China) increasing.”
Alisports already has partnerships with football clubs Real Madrid and Bayern Munich, American football’s NFL, the International Boxing Association and basketball’s global governing body FIBA.
21st March 2016 - GEMBA ANNOUNCES INTERNATIONAL EXPANSION
29th January 2016 - NEW GET INTO RUGBY WEBSITE BOOSTS MASS-PARTICIPATION PROGRAM
10th September 2015 - ALIBABA GROUP LAUNCHES DEDICATED SPORTS VENTURE
1st May 2012 - RUGBY WORLD CUP STAKEHOLDERS BUOYED BY BROADCAST FIGURES
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!