Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…read more
New era as IRB transforms into World Rugby
Rugby union’s international governing body has embarked on a new era with the completion of its rebranding from the International Rugby Board (IRB) to World Rugby.
At the conclusion this week's 2014 World Rugby Conference in London, the IRB revealed that, in an effort to engage audiences worldwide, it would now promote itself under its new brand.
In an increasingly competitive global sporting environment, it appears positioning rugby as a global game is at the heart of the governing body’s decision.
World Rugby Chief Executive Brett Gosper stated “we are, if you like, on a conquest mission; we are not just trying to please people who already like rugby, which is important, we also want to gather in new audiences around the world from outside.”
Gosper says the health of the game has never been better, and that all the participation targets are being reached worldwide.
Rugby has been growing internationally at an impressive rate in recent years, with participation booming from two million to 6.6 million in the last four years.
This has largely been off the back of an increasing global presence through the commercial success of the Rugby World Cup, its re-inclusion in the Olympic Games and well-funded international development strategies.
Gosper added “I think (the new branding) equips us better to accomplish (ongoing growth).
“It also happens at a time when there is quite dramatic growth in participation in rugby: we have hit our 10-year targets in half the time.
“This is a global game but it is a game that is still globalising. So I think it is both a recognition of how far we have come but it is certainly something that will help us move to the next level in terms of our global ambitions.”
The rebranding also included a new logo which, according to the World Rugby website, “embodies World Rugby’s mission statement to grow the game globally, retaining a link to the organisation’s heritage through its blue and green colour scheme.”
World Rugby’s new identity has already been rolled out on the media platforms, including its website and social media, and the logo will make its match-play debut on referee uniforms this weekend.
The rise of women's rugby in Asia was a topic in the September/October 2014 issue of Australasian Leisure Management.
8th November 2014 - ADIDAS REVEALS ‘BLACKEST’ EVER ALL BLACKS JERSEY
24th October 2014 - JAPAN WINS BID FOR EXPANSION SUPER RUGBY LICENCE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!