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FLUIDRA announces backing for ASSA’S SAFERWater Warriors program

FLUIDRA announces backing for ASSA’S SAFERWater Warriors program
June 7, 2022

FLUIDRA Australia has revealed that it is to support the Australian Swim Schools Association’s SAFERwater Warriors program.

With a mission to create the perfect pool and wellness experience, Fluidra’s partnering with the Australian Swim Schools Association (ASSA) to help communicate the SAFERwater Warriors message aligns well with the leading manufacturer and supplier of swimming pool equipment’s values and environmental and social governance initiatives to improve the safety of all who enjoy the pool environment.

Jonas Ryberg, Marketing Director at Fluidra Australia, explains “as the peak industry body for swim schools across the country, supporting businesses who are providers of vital swimming and water safety skills to children and their families, the Australian Swim School Association is an obvious partner for Fluidra to collaborate with when it comes to enforcing safety messages around swimming pools.

“Fluidra is proud to be ‘powering’ ASSA’s SAFERwater Warriors program to help increase awareness and reduce water related accidents and fatalities.”

The ASSA SAFERwater Warriors program features child friendly characters, each communicating the vital layers of protection using the SAFER Swimming acronym.

  • Swimming Skills by Glide
  • Adult Supervision by Skye
  • Fences and Gates by Force
  • Emergency Action Plan by Dash
  • Reduce the Risk for SAFER swimming

Together with Yindy (SAFERwater master), ASSA’s SAFERwater Warriors are on a mission to help the community keep swimming SAFER.

ASSA General Manager, Emily McNeill added “we are excited to have the team at Fluidra on board to help us continue promoting this vital messaging to all communities across the country. The SAFERwater Warriors Program has grown since its launch in 2019, and continues to go from strength to strength.

“As an Association, our key mission is to help swim schools run the best operations they can, by providing leadership through inspiration, advocacy and service.”

The SAFERwater Warriors program is promoted across Australian communities via ASSA member swim schools and designed to educate and share vital water safety messaging, year round.

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19th November 2021 - Fluidra expands capabilities at Melbourne manufacturing facility

10th November 2021 - Fluidra continues global expansion with acquisition of Taylor Water Technologies

1st November 2021 - ASSA launches Countdown to Summer Series swim safety campaign

22nd September 2021 - Royal Life Saving announces new partnership program for swim schools

3rd September 2021 - 400 delegates from 20 countries dial in to Australian Swim Schools Association’s 2021 Conference

2nd September 2021 - Fluidra continues global expansion with acquisition of S.R.Smith

1st September 2021 - Australian Swim Schools Association presents 2021 Hall of Fame and National Excellence Awards

28th June 2021 - ASSA announces partnership with Marketing to Mums founder

31st May 2021 - ASSA and SPASA announce working partnership

9th October 2020 - ASSA launch new water safety campaign

6th September 2020 - Fluidra earns its seventh FINA certificate in Indonesia

8th July 2020 - ASSA to stage virtual conference for swim schools

25th May 2020 - ASSA calls on Fair Work Commission to freeze Fitness Industry Award

30th April 2020 - ASSA raises concerns over future of swim schools

4th July 2018 - Global pool giants Fluidra and Zodiac finalise merger

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