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Fitness Show announces content integration agreement with FILEX
Australia’s Fitness Show, the largest exhibition of its type in the southern hemisphere, has today announced an agreement with FILEX to integrate components of the FILEX program into dedicated feature areas located on the floor of the Fitness Show’s Sydney event in 2018.
Fitness Show Event Director Shaun Krenz feels the integration is a major step, taking the Sydney mega show to a whole new level.
Krenz (pictured) explains “we have worked very closely with all of our key partners to ensure that next year’s event delivers a bigger and better Industry Zone.
“To do this in the best possible way it was decided that this zone needed its own designated floor upstairs, providing all with an environment that is conducive to business.”
FILEX business and practical sessions will take place within customised feature areas on the Industry Zone floor and this collaborative venture will ensure the strongest line-up of speakers ever assembled for an Australian fitness event.
The program will be optimised to attract all key industry buyers and decision makers, including traditional gym owners, managers and representation from all vertical markets such as councils, sporting clubs, educational facilities, rehabilitation and public service.
The welcoming address to the FILEX Conference will also be followed by a two-hour break for delegates to engage with exhibitors.
Additionally, the new and improved Industry Zone will also feature an on-floor VIP Lounge and Education Hub. The lounge will provide exclusive networking events and targeted attendee meets with commercial exhibitors and invited guests, whilst the Education Hub provides all industry visitors the opportunity for free 30 minute seminars.
Krenz added “we will continue to use insights from our global networks and the expert knowledge of the local customers to improve our offering.
“Nobody understands the industry better than our customers and our best chance of combined success is undoubtedly in working together towards a shared vision.
“Following on from our recent announcement surrounding the majority sale of our shows to Reed Exhibitions Australia, we have been buoyed by the level of international interest. Through our now global alignment with FIBO, the world’s leading and largest fitness expo, we now have connections with over 20 international sales agents. With this support, we look forward to bringing our attending visitors the widest range of fitness products and new innovations that we’ve ever experienced.”
The Sydney Fitness Show, scheduled to run from Friday 20th to Sunday 22nd April next year, at ICC Sydney Darling Harbour will also feature dedicated Strength and Active zones, ensuring the continuation of a segmented offer that provides clarity for visitors with all zones positioned as mini-shows within the show.
The Sydney Fitness Show is open to both industry and the general public.
Click here for more information on the Fitness Show in Sydney in the Australasian Leisure Management industry Calendar.
Lower image shows Bodytastic's product range at the 2017 Fitness Show in Sydney.
12th September 2017 - GREG HURST RETURNS TO CHIEF EXECUTIVE ROLE AT THE FITNESS NETWORK
11th May 2017 - THE FITNESS SHOW TAKES NEW SHAPE IN SYDNEY
30th April 2017 - AUSTRALIAN FITNESS NETWORK MARKS 30 YEARS
5th March 2017 - FOUR DAYS OF BUSINESS EXPERTISE TO BE SHARED AT FILEX
24th December 2016 - FILEX PREPARES FOR SYDNEY RETURN IN 2017
17th November 2016 - 2017 SHAPING UP TO BE A BIG YEAR FOR THE FITNESS & HEALTH EXPO
16th April 2015 - FILEX INSPIRES FITNESS INDUSTRY EXCELLENCE
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