Latest News

Back to Latest News back


Fast growing Fitstop opens first functional training facility in Melbourne

Fast growing Fitstop opens first functional training facility in Melbourne
May 4, 2019

Ready to battle for market share in the competitive functional training studio market, Fitstop is promising Victorians a new wave of functional fitness, with three locations set to open in Melbourne in the coming months, starting with the opening of their first franchise in Northcote as of today (Saturday 4th May).

With their sights fixed on expansion, Fitstop’s entry to the Victorian market is just the beginning of the Brisbane-based business’ aggressive national growth strategy that will see the brand expand to 60 locations within the next 12 months.

Founded by Chief Executive Peter Hull and business partner Richard Bell, the pair have worked tirelessly with Chairman, Stuart Cook (formerly Chief Executive of Zambreros), to develop a boutique fitness solution that will stand the test of time and give people the chance to take control of their fitness goals.

Hull explains “our individual business acumen meant we knew what was required to form a solid business framework that will have longevity in the market.

“Ensuring we have a robust and solid foundation of leadership and expertise has been a huge priority for us. We’ve got some of the best business, marketing and strategy entrepreneurs at the helm, which has enabled us to develop a cutting edge product that isn’t afraid to push the boundaries.”

“The focus for us has always been to deliver a training concept that meets the real needs of consumers – not just aligning with a fad - whilst targeting fitness professionals who want to truly embed themselves into a business they are passionate about.”

Advising that the brand has a firm stance on not selling franchises to pure investors, which has already paid dividends for them, Cook stated “we believe that our long-term sustainability in the fitness industry hinges on creating community in every studio, and you can’t do that if you aren’t present with your members every day.

“Our franchise model stipulates that each locations’ Head Trainer must have at least 30% ownership stake in the franchise.

Supported by IBISWorld predictions that fitness centre revenues will grow at an annualised rate of 1.8% over the half decade through to 2022/23, Cook, Hull and their Executive team know the opportunity for impact in the local market is still ripe for the picking.

Hull added “the fitness industry in Australia has undergone a face lift over the last five or so years and people are no longer satisfied with a stock-standard gym – they want to feel like pioneers of their own training and results, and are happy to pay for it.

“We are confident in the business model we have in place and know that the principles of our training will become a part of the fabric of the 60 communities we plan to build in the coming months, starting with our three Melbourne locations.”

Following today’s opening of Fitstop Northcote, the group is planning on building a strong community foundation, backed its foundation membership category being sold out already.  

Related Articles

29th April 2019 - Fitstop eyes Australia-wide franchise expansion

17th April 2019 - Passion drives franchisee’s portfolio of fitness clubs

19th March 2019 - Hollywood star Mark Wahlberg buys stake in F45 fitness franchise

14th March 2019 - Fitness industry growth contained by market saturation and decline in discretionary income of consumers

12th March 2019 - New marketing strategies needed to drive ongoing growth of 24/7 gyms

8th January 2019 - Investor named Chairman of expanding Fitstop Australia

13th November 2018 - HIIT Factory plans 15 new franchised studios

25th June 2018 - CORE+ launches first franchised studios in Melbourne

27th April 2018 - Fitstop gets backing from payment solutions provider

8th August 2014 - Contours sheds Australian franchisees

31st October 2013 - ACCC to audit fitness franchises

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness


METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security


The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues



Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks



ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business