TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
Contours sheds Australian franchisees
EXCLUSIVE: With Contours Express International’s Australian master franchise agreement having recently expired, uncertainty surrounds the current status of Contours fitness in Australia.
In this climate, the owners of many former Contours clubs have removed their businesses from the women-only franchise, and are now trading independently.
Contours Express International’s 10 year master franchise agreement with its Australian master franchisee ended in July and was not renewed.
Having established 160 franchises in its first five years of operations prior to 2010, the Contours Australia website now appears to list only nine clubs in the chain - six in Victoria and three in NSW.
However, the website of US-based parent company and master franchisor Contours Express International currently lists Contours as having 138 franchises in Australia.
In 2010, Contours announced ambitious plans for a 50% growth in franchises as well as a 100% growth in memberships and turnover by 2015.
Yet, as of the end of master franchise agreement the number of clubs trading under the Contours banner in Australia had dwindled to around 50.
The massive growth of fitness franchising in Australia, in particular the 24/7 gyms, was described as being “spectacular” in a recent report Gyms and Fitness Centres in Australia from business information analysts IBISWorld (report R9111, published in January 2014).
Writing in Gyms and Fitness Centres in Australia, IBISWorld researcher David Whytcross highlights that "industry growth has been largely stimulated by the advent of budget 24-hour gym chains, which have grown exponentially over the past five years as consumers have been attracted to their affordability and accessibility.”
Across Australia, 24/7 gyms are opening every month with major players Anytime Fitness opening more than 300 gyms between 2008 and now, Jetts Fitness franchising more than 200 gyms in Australia and New Zealand, and Snap Fitness approaching 200 clubs.
However, industry commentators have speculated that the market may soon reach saturation with IBISWorld predicting flat growth in the immediate future.
Click here to visit the Contours Australia website.
16th July 2014 - 24/7 GYMS TO DRIVE FITNESS INDUSTRY REVENUES DOWN
11th February 2014 - IBISWORLD PREDICTS FLAT GROWTH IN FITNESS INDUSTRY THROUGH 2014
5th September 2013 - FITNESS CLUB MEMBERSHIPS GROW BY MORE THAN 10% IN ONE YEAR
21st August 2013 - FITNESS CLUB MEMBERS PREFER EMAIL COMMUNICATION
31st July 2013 - FITNESS SURVEY REPORTS THAT 71% OF FITNESS CLUB MEMBERS ARE WOMEN
11th November 2011 - PLUMMER WARNS OF THE DANGERS OF LOW-COST FITNESS MEMBERSHIPS
5th November 2010 - 70% OF AUSTRALIAN WOMEN UNHAPPY WITH THEIR BODY SHAPE
22nd September 2010 - CONTOURS TO CELEBRATE FIVE SUCCESSFUL YEARS WITH ONGOING EXPANSION PLANS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…read more
Aflex Technology are the experts in all things inflatable. They are industry leaders offering the widest range of pool, lake and beach inflatables on the market. All products…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!