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Eventbrite, the world’s largest event technology platform which powers more than two million events around the globe each year, has announced Eventbrite Venue, the first fully integrated booking, operations and ticketing solution tailor-made for music venues.

This new product combines the capabilities of Queue, a company Eventbrite acquired in early 2016, with the ticketing power of Eventbrite through a single login and interface.

Eventbrite Venue delivers unparalleled efficiencies via a mobile-optimized platform that consolidates and simplifies the process of booking artists, selling tickets, and settling at the end of the night.

Eventbrite Venue was born out of a union between Eventbrite and Queue, the industry-leading platform built to streamline workflow for venues and promoters. Queue was created in 2012 by a team focused on solving the most painful and time-consuming challenges encountered during their time running venues, producing events, booking and promoting shows.

Eventbrite Chief Executive and co-founder Julia Hartz stated “we acquired Queue because it’s a superior product that solves a glaring pain point for venues, built by a team of expert engineers who had all moonlit as live music promoters, venue managers, and talent bookers.

“Eventbrite Venue replaces up to five different systems with one single interface, specifically designed for event producers, enabling them to focus on delivering incredible live music experiences.”

Eventbrite Venue removes the need for the countless spreadsheets and cumbersome manual processes venues had come to rely on to run their business. It was critical to replace these known operational inefficiencies with one single interface, unlike many of the cobbled together venue management and ticketing products on the market today, to truly drive process simplification and cost savings. The platform enables easy management of artist holds, organisation of booking calendars, and storage of documents like riders, artist contracts and settlement reports in a collaborative space, in addition to seamless integration with Eventbrite’s best-in-class ticketing, real-time analytics and reporting dashboards, marketing tools, and mobile box office and point-of-sale tools through Eventbrite Organizer.

Greg Patterson, Director of Music and Live Events at Eventbrite, and former Chief Executive and co-founder of Queue, added “in the live music industry, back office inefficiencies eat directly into already tight profit margins, and distract venues from delivering experiences that keep fans coming back time and time again.

“The business of running a successful live music venue is rife with tasks that take too much time, but fortunately, inefficiency is a problem technology can solve, and Eventbrite Venue does just that.”

Earlier in the week Eventbrite announced the acquisition of Ticketscript, one of Europe’s largest self-service ticketing providers.

The acquisition positions Eventbrite as Europe’s third largest ticketing platform, and greatly expands the company’s global prominence as a leading live music event technology partner, especially in clubs and live show venues.

Ticketscript, founded in 2006, is headquartered in Amsterdam and is active in five European countries: the UK, Germany, the Netherlands, Spain and Belgium.

Click here to contact Eventbrite via their entry in the Australasian Leisure Management Supplier Directory.

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