Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
Eventbrite and Bandsintown partner to Connect Concert Creators to Music Fans
Global ticketing and event technology platform Eventbrite and Bandsintown, the largest concert discovery app in the world, have announced a new partnership centered around product innovation and enhanced technology.
The first phase of the partnership, which launched as of Thursday 8th December, delivers a first-to-market deep integration of Bandsintown Promoter which makes it seamless for Eventbrite organisers to reach new music fans completely within the Eventbrite environment.
The second phase is a consumer-focused offering that will allow music fans to complete their entire Eventbrite concert ticket purchase without ever leaving the Bandsintown environment.
Phil Silverstone, General Manager of Eventbrite Australia explains “concerts and live music experiences have always been an incredibly important part of Eventbrite, and this new partnership with Bandsintown provides our organisers with a super-targeted, direct connection to the most passionate of music fans.
“We’re proud to continue innovating with a best-in-class music partner to create exciting new products that ultimately get more concert go’ers to the shows they love.”
Fabrice Sergent, Managing Partner of Bandsintown, stated “over 50% of our concert-goers frequently go to see artists they had never heard of before they discovered them on Bandsintown.
“This makes Bandsintown a fertile discovery ground for Eventbrite’s event creators.”
The partnership has two phases.
• Phase I marks the first integration of Bandsintown‘s ad solution platform, ‘Bandsintown Promoter’, into a third party platform, allowing seamless promotion of shows to Bandsintown fans from within the Eventbrite platform as part of the event creation flow. This equips music venues, promoters, and festival organisers with the ability to effortlessly reach specific fans of artists (and ‘affinity artists’/artists that are similar) performing at their shows, in specified locations, via Bandsintown concert email alerts.
• Phase II, launching early next year, is the ‘distributed commerce’ integration enabling both discovery and end-to-end purchase of Eventbrite shows without fans having to leave Bandsintown (both in the app and on the website).
This will be the first time the show ticket will appear within the Bandsintown app as a barcode for simple scan entry.
The partnership is an important extension of Eventbrite’s distributed commerce strategy, which launched earlier this year with the ability to buy tickets to events on Facebook. The strategy opens up the Eventbrite marketplace to third party audiences with a seamless purchase experience that removes impediments to conversion, such as voucher redemptions and redirects to other platforms or websites.
Silverstone added “we have always taken, and will continue to take an open approach to joining forces with industry-leading partners to help people discover the events they love, ensure fans never miss their favorite shows, and enable live music organisers to sell more tickets.”
This partnership will provide Bandsintown’s highly engaged base of 30 million registered concert-goers the ability to purchase tickets to Eventbrite live music experiences directly on Bandsintown, without being redirected elsewhere. The focus is on helping consumers discover live experiences, meeting them where they are online, and delivering more sales to event organisers. Distributed commerce represents the future of ticketing, where consumers have great end-to-end experiences, from discovery, to purchase, right down to the at-event experience.
Click here to contact Eventbrite via their entry in the Australasian Leisure Management Supplier Directory.
5th December 2016 - LIVE NATION EXPANDS FESTIVAL PORTFOLIO WITH SECRET SOUNDS ACQUISITION
17th August 2016 - EVENTBRITE RESEARCH SHOWS AUSTRALIANS LOVE FESTIVALS
4th December 2015 - ACQUISITION SEES EVENTBRITE INTRODUCE RFID TECHNOLOGY FOR EVENTS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!