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Emerging digital technologies to impact live events
Speaking at the NARPACA Ticketing Professionals Conference this week, and in a feature in the latest issue of Australasian Leisure Management, change consultant Hannah Rudman has explained her vision of how emerging digital technologies will impact on live events.
As a backdrop, Rudman sees that technological tools will move from being external add-ons to potentially blend together with the latest product and fashion design to ensure new wearable connected computing screens, such as 'Google Glass' ('smart spectacles'), and smart watches.
She sees that this technology has exciting potential for live events, stating "people that want extra levels of engagement with digital content around an event will be able to access it without it intruding on the pure live experience of others.
"Think of those annoying concert-goers that seemed to spend the whole concert on their mobiles, messaging, tweeting, and looking at the concert through their screens, obscuring your view with the glare of their device?
"(That) is history: their wearable smart specs will give them a tweet ticker in the lower third of their vision, straight ahead is their viewfinder for the pictures and videos they want to take and share.
"What about those flutter-loving folk at the horses, football, or tennis that use real time gambling services on their mobile devices to enhance their enjoyment of an event? (It will be) in front of their eyes directly."
Rudman adds "there are opportunities to creatively enhance live events and create new forms of live experience - that happen in front of our eyes, and enliven our senses - but that are actually imagined.
"These technologies are so engaging, and used in the leisure sector could: immerse and emerge people in historic culture; place them in the middle of a sports strategy on the field; or immerse them backstage at the theatre - in real life as a live experience, enhanced by digital technologies. Seamless participation, the continued convergence of content across platforms, is changing the way we currently interact with the live event."
Hannah Rudman delivered her presentation 'Event Horizon' at the 10th Annual Ticketing Professionals Conference being held in Brisbane between 17th and 19th February.
Her feature on how emerging digital technologies will impact live events is published in the January/February 2014 issue of Australasian Leisure Management.
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