Latest News

Back to Latest News back

 

Ticketing Professionals Conference to address transforming behaviour through real-time analytics

Ticketing Professionals Conference to address transforming behaviour through real-time analytics
February 12, 2014

The upcoming 2014 Ticketing Professionals Conference is to include an additional optional session at which digital consultant Ian Lyons will address the transforming of consumer behaviour through real-time analytics.

The session, backed by Conference Platinum Sponsor Enta Australasia, will be held at 3.30pm on Tuesday 18th February.

The session is based on Enta Australasia's recent work with the Sydney Festival, with Enta helping the event organisers to better understand and interrogate their data. The work has seen a number of projects that highlight customer behaviour and has helped find ways to understand the interaction of customers with the Festival.

Digital consultant Ian Lyons, who has been working with the Sydney Festival for the past couple of years, this year engaged with the Enta Australasia team to enable Sydney Festival to gain a broader perspective of customer behaviour.

Lyons will present the results of his findings at the Conference session, with his work also having made use of the intuitive and easy to use functionality of the enta Ticketing and CRM solution.

Lyons has been implementing transformative new tools from Google: Tag Manager, Universal Analytics, Realtime API and SuperProxy at the Sydney Festival in order to give everyone a visceral insight into the customer experience.

To be held in Brisbane from 17th to 19th February, the 2014 Ticketing Professionals Conference will be the 10th event run on behalf of the Northern Australian Regional Performing Arts Centres Association (NARPACA).

For more information contact Tim Roberts, Chair of NARPACA's Ticketing Committee on 0419 277 694, E: tim.roberts@ticketingprofessionals.com.au, www.ticketingprofessionals.com.au


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Ticketworx Pty Ltd

Ticketworx (formerly House of Tickets) is Australia and New Zealand’s foremost ticket specialist servicing some 2,700 clients and producing in excess of 30 million per tickets per annum.…

read more

Entertainment / Events / Technology / Ticketing / Venues

 
 

Momentus Technologies

About: Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. With over 50,000 users in more…

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Ungerboeck Software

As of February 2023, Ungerboeck Software has rebranded as Momentus Technologies.

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

DAE Global

DAE Global is one of the world’s leading international creative and production practitioners, creating award-winning sport, culture and entertainment experiences for over 30 years.  It was…

read more

Culture / Entertainment / Events / Venues

 
 

PaySmart

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Gladstone MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business