Dealer conference unites Maytronics and Focus networks for the first time

July 8, 2025

Aquatics / Events / Product /

Following the acquisition in October 2024 of Focus Products by Maytronics Australia to enhance pool customer experience, Maytronics Australia has hosted its biggest-ever dealer conference, bringing together the Maytronics and Focus Products dealer networks for the first time.

The landmark three-day Fusion Conference, held in Melbourne, welcomed over 200 dealers and builders from across the country for a program of networking, celebration, and learning.

David Dean, Head of Marketing and Customer Experience, Maytronics Australia noted “we are incredibly proud to have hosted this milestone event for our valued dealers and builders. The Fusion Conference was more than a conference – it was a celebration of our combined strength as we look to the future together. We extend our heartfelt thanks to all who attended and made the event such a success.”

The conference commenced with a deep dive into the rich histories of both Maytronics and Focus, before launching into the event’s core theme: ‘Fused’ – highlighting the power of bringing together two of the industry’s strongest networks to create the largest independent network the Australian pool industry has ever seen.

Throughout the conference, attendees experienced the latest in pool innovation, including:

Liqua AI – Maytronics’ groundbreaking AI technology for smarter pool management across the retail sector incorporating pool water testing and direct marketing opportunities
Liberty 600 – the market-leading cordless robotic pool cleaner, redefining convenience and performance
Dolphin Skimmi – an automated skimming solution for effortless surface cleaning
Niya Robotic Pool Cleaners – a brand new range expanding Maytronics’ portfolio to suit diverse consumer needs
Mineral Swim – award winning ozone purification system with 100% dead sea minerals
Ecoclear Automation – brand new pool automation system working in harmony with the full pool equipment set up

Maytronics advise they are looking forward to an exciting 2025 season “continuing to deliver market-leading products, unrivalled support, and innovative solutions for its dealer and builder network across Australia and beyond.”

More information on Maytronics Australia

14th April 2025 - Maytronics Australia announces new leadership team following Focus Products acquisition

14th March 2025 - Maytronics Commercial announces leadership team expansion

8th November 2024 - Maytronics enters into settlement agreement with Chasing Innovation Technology

24th October 2024 - Maytronics Australia acquires Focus Products to enhance pool customer experience

29th July 2024 - Maytronics installs advanced AI Poseidon System at Paris 2024 Olympic Training Facilities

14th June 2024 - Maytronics Australia names David Stennett as new Commercial Manager

24th June 2022 - Maytronics announces Orimatech acquisition

28th February 2020 - Maytronics announces new executive appointments

21st June 2014 - Australian commercial dealers tour Maytronics Headquarters in Israel

30th November 2012 - Maytronics launch Blue-I HG302 commercial pool controller

28th March 2012 - Maytronics launches Poseidon division in Australia

18th January 2012 - Maytronics Australia to develop Poseidon computer-aided drowning detection systems

1st September 2011 - Maytronics forms NSW business unit

28th February 2011 - Maytronics launches in Australia

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