Latest News

Back to Latest News back

 

Clark Kirby explains his drive to ‘challenge everything’ within Village Roadshow Theme Parks

Clark Kirby explains his drive to ‘challenge everything’ within Village Roadshow Theme Parks
May 22, 2019

Clark Kirby, Chief Executive and Executive Chairman of Village Roadshow Theme Parks, has explained how he has “challenged everything” within the Gold Coast-based theme park business since taking on his role in April 2017.

Speaking at the Australian Amusement, Leisure and Recreation Association (AALARA) 2019 Conference on the Gold Coast yesterday, Kirby advised that with the  Village Roadshow Theme Parks business facing major challenges, not only relating to the aftermath of the October 2016 Dreamworld fatalities, he set about a range of changes with the operations of Warner Bros. Movie World, Sea World, Wet‘n’Wild Gold Coast, Australian Outback Spectacular, Paradise Country and its overseas operations.

Advising that the business is going through a period of “constant evolution”, Kirby explained that the

Village Roadshow Theme Parks had adopted a strategy that addressed premiumisation of the brand, creating a voice, pricing, rebuild the parks identity, planning capital investment, key relationship management and optimising the efficiency of the core business.

Having also provided an engaging account of the evolution of Village Roadshow, advised how premiumisation of the brand had involved creating a single pass using the Village Roadshow brand across all of its attractions for the first time under the banner 'Australia's best theme parks'.

More to to follow ...

Image: Clark Kirby speaking at the AALARA 2019 Conference yesterday. Courtesy of AALARA.

Related Articles

22nd May 2019 - Shane McGrath takes on AALARA Presidency at successful conference

20th May 2019 - Village Roadshow’s Gold Coast theme parks boosted by recent visitor numbers

19th May 2019 - AALARA 2019 conference to highlight a sector ready for safety-based resurgence

17th May 2019 - New safety rules for Queensland theme parks and attractions now in force

22nd February 2019 - Village Roadshow report rising earnings and record-breaking January period for theme parks while writing off Dreamworld as competition

23rd August 2018 - Village Roadshow blames Commonwealth Games and Dreamworld deaths for disappointing results

30th July 2018 - Clark Kirby outlines vision for Topgolf’s Australian expansion

2nd July 2018 - Village Roadshow sells Wet’n'Wild Sydney to Spanish attractions operator

18th May 2018 - Historic levels of growth in global theme park industry in 2017

29th November 2017 - Village Roadshow moves away from low cost theme park passes

7th April 2017 - Village Roadshow changes see Clark Kirby appointed Theme Parks division Chief Executive

14th March 2017 - Village Roadshow Theme Parks highlights safety and maintenance systems


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

CERAMIC SOLUTIONS

Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business