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China domestic tourism activity returns to 93% of pre-pandemic levels
China’s domestic tourism returned to a level of activity not seen since before the Coronavirus outbreak during the recent Ching Ming Festival with constrained demand to travel internationally once border restrictions are relaxed remaining intact, according to Professor Wolfgang Arlt, Chief Executive of the China Outbound Travel Research Institute (COTRI).
Over the holiday, which coincided with Easter, travel returned to 93% of its prior levels, although spending only reached 60% due to changing travel patterns and discounts.
Professor Arlt said there had been a lot of special offers on accommodation, while many Chinese had chosen self-driving holidays, which pushed the overall spending down.
Speaking to Asia Gaming Brief, Professor Arlt said a trickle of outbound travel is rapidly likely to become a flood once the gates are fully opened, commenting “like everybody, people are sick and tired of having to stay home and especially in China. The pandemic has been over since May last year for them. They’ve had very few cases, so for the Chinese they are not afraid to travel.”
Before the pandemic, China’s outbound travel market was tipped to reach more than 200 million trips by 2020. The segment is the most important for the integrated resorts that have sprung up around Asia, offering luxury amenities along with gambling.
However, over the past year, the Chinese Government has also stepped up its rhetoric against capital outflows and jurisdictions seeking to lure its nationals to gambling resorts, raising concern as to where the Mainland tourist will venture once travel is possible.
Professor Arlt said he believed Macau would be a key beneficiary in the short term as it’s not viewed as outside of China. However, he also downplayed the impact of the campaign on the decisions of the average traveller.
Professor Arlt went on to say “if you are a public servant, or you are in a close relationship with the government you might be more careful because you will be under more surveillance and it’s not politically correct.
“We’ll have to wait and see. This is a campaign and like all campaigns eventually it will be over, like most campaigns in China have been in the past.
“For those who have money to gamble from their private enterprises I think they will be less put off by this because they think if anything goes wrong I will just pay a fine.”
Professor Arlt said there may be a temptation to travel to more remote jurisdictions, such as Kathmandu in Nepal, to avoid Chinese government scrutiny. However, he said Beijing’s key concern is the outflows due to the online gambling market.
Image: Tourists on the Great Wall of China. Credit: Akhtargorshani/Wikimedia Creative Commons.
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18th February 2021 - Hong Kong Disneyland park to reopen with enhanced hygiene measures
22nd January 2021 - Shimao Maritime Silk Road Museum opens in China’s Fujian Province
19th January 2021 - Government backs US$46 million makeover for Hong Kong’s Ocean Park
10th July 2020 - China bans international sporting events until 2021
29th May 2020 - Study tracks post-Coronavirus attractions re-openings in China
27th April 2020 - GlobalData suggests potential damage to China’s tourism brand image
17th September 2019 - World Leisure looks to China
21st November 2018 - New UNWTO Report helps cities manage impacts of ‘overtourism’
30th September 2017 - Macau sets out plans to become the ‘World Centre of Tourism and Leisure’
1st February 2015 - Casino operator Galaxy to invest US$7 billion more in Macau integrated resort
17th September 2013 - Global Tourism Economy Forum opens in Macau
3rd March 2012 - Macau gambling income rises 35%
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