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Beijing Culture and Tourism to hold online forum addressing China’s capital’s response to international tourism

Beijing Culture and Tourism to hold online forum addressing China’s capital’s response to international tourism
September 18, 2020

In the wake of COVID-19, Beijing Culture and Tourism has advised that it will be conducting a two-part online forum series, 'Beijing Culture and Tourism Global Online Strategic Forum - Restart Travel, Together with Beijing', on 22nd and 23rd September 2020 aimed at addressing how China's capital is tackling the challenging issues facing international tourism.

The forum brings together more than 30 speakers from throughout the tourism industry, including leaders such as Airbnb, TripAdvisor, Lufthansa Group, TUI, PATA, WYSE Travel Confederation, Marriott, and many others.

Each session features six panel discussions and keynote presentations. These address questions of how tourism can bounce back from COVID-19, the future of business travel and the MICE sector, and the role of youth travel in global tourism recovery.

Keynote speeches include a presentation from the Beijing Organising Committee for the Olympic Games, and a Q&A session addressing Beijing's challenges as a tourism destination. Each forum session finishes with a research report presentation from McKinsey on global prospects for tourism recovery.

Beijing Municipal Culture and Tourism Bureau, Department of Foreign Exchanges and Cooperation Deputy Director General, Wei Pang advised "Beijing Tourism's goal in building this platform is to welcome friends around the world to discuss how to restart travel – not only travel to Beijing, but on an international level. As we move forward to embrace the new normal together, our Forum will develop confidence within the global travel industry by showing how Beijing and China are successfully leading the recovery of tourism.”

The event will be held from 4pm China Standard Time (CST) on Tuesday, 22nd September, for attendees in Africa, Asia, and Europe. A second session from 8am CST on Wednesday, 23rd September, is aimed at attendees in the Americas and Oceania. Both forum sessions will be recorded and available for playback.

Visit traveltrade.visitbeijing.com.cn/forum to register and view the full program.

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