News: Marketing
Secret Sounds Connect study unveils cultural zeitgeist of Gen Z in 2024
A new study exploring the mindset of Gen Z has revealed that the majority have discarded the ‘life blueprint’ of their predecessors, with a focus on living in the moment, being…
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Saudi investment fund PIF announces ‘strategic partnership’ with ATP
Saudi Arabia's Public Investment Fund (PIF) has announced a ‘multi-year strategic partnership’ with the ATP, the global governing body of men's professional tennis -…
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With a focus on technology Tourism Summit Aotearoa 2024 to be held in Auckland
Tourism Industry Aotearoa has announced that this year’s Tourism Summit Aotearoa will be held on 6th November at Cordis Auckland, followed in the evening by the prestigious New…
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EGYM and Virtuagym partnership delivers integration of club management software
Global fitness technology and corporate fitness leader EGYM has partnered with Virtuagym, a leading provider of All-in-One fitness coaching and club management technology. Overall, the…
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Western Bulldogs secure Mission Foods as naming rights sponsor for Whitten Oval
Mission Foods has expanded its sponsorship links with the Western Bulldogs by taking on the naming rights for the AFL club’s headquarters at Whitten Oval. Already a major partner of…
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AEG Global Partnerships secures new Asian collaborations
AEG Global Partnerships has advised of alliances it has agreed with IG Group, Bacardi and Volvo at its live events venues in Japan and Thailand. The first of these links has seen AEG join…
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Simon Cahill named Head of Commercial at the TEG Group
TEG, Australasia’s leading ticketing, live content, and data analytics company, has today announced that SXSW Sydney’s Head of Marketing and Commercial Partnerships, Simon…
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Live Nation reports 2023 as ‘biggest year ever’ for concert attendance and ticket sales
Live Nation, the entertainment giant that owns Ticketmaster, has reported its biggest year ever in 2023, with soaring revenue driven by 145 million fans attending 50,000 events “from…
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