AusLeisure

THE LEADING SOURCE OF INFORMATION FOR THE LEISURE INDUSTRY

News: Marketing

Melbourne to host Australian Tourism Exchange in 2020

Melbourne will play host to the 41st edition of Australia’s largest annual tourism trade event, the Australian Tourism Exchange (ATE), in 2020. More than 2,000 delegates will be…

May 5, 2019 Events / Marketing / Tourism /

Global sports sponsorship spending set to reach US$65 billion this year

A report from sports data agency, Two Circles, claims global brand spend on sports sponsorships will grow to US$65 billion in 2019. Despite this, the report also claims sports…

May 3, 2019 Finance / Marketing / Retail / Sport /

AusPlay survey shows gymnastics as the fastest growing sport in Victoria

Gymnastics is the fastest growing major participation sport for children in Victoria according to AusPlay data released this week by Sport Australia. The most comprehensive sport and…

May 3, 2019 Marketing / Recreation / Sport /

Cockburn ARC gets further recognition for marketing excellence

The Cockburn ARC has won the 2018/19 Australian Institute of Management (WA) PRINTSYNC Pinnacle Award for Marketing Excellence. The Award to the aquatic, recreation and sport centre,…

May 3, 2019 Aquatics / Fitness / Marketing / Recreation / Wellness /

Credibility of celebrity weight management blogs under question

With weight management discussions on social media being seen as highly influential, a new study by a team from the University of Glasgow in Scotland - assessing the underlying nutrition…

May 2, 2019 Fitness / Marketing / Wellness /

Japan National Tourism Organisation looks to expand marketing across Australasia

The Sydney office of the Japan National Tourism Organisation is to extend its focus across the Tasman Sea to take on a more proactive role in enticing New Zealand travellers to Japan. With…

May 1, 2019 Events / Marketing / Tenders / Tourism /

Richmond Tigers partners with Nielsen to track fans’ attitudes and behaviours

Richmond Football Club has become the first sporting team to sign with Nielsen, in a partnership that will see it use the Nielsen Consumer and Media View (CMV) to track fans’…

Apr 30, 2019 Marketing / Retail / Sport / Technology /

Yas Island attractions secure multiple wins at World Travel Awards

The attractions and theme parks of Abu Dhabi’s Yas Island have each won in their respective categories at this year’s edition of the World Travel Awards™ (WTA) Middle…

Apr 30, 2019 Aquatics / Attractions / Marketing / Tourism / Waterparks /