News: Marketing

Collaborative project aims to drive the growth of Japanese music industry

The Japan Culture and Entertainment Industry Promotion Association (CEIPA) is collaborating with the Toyota Group to launch the Music Way Project aimed at supporting and driving the…

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Feb 26, 2025 Arts / Culture / Entertainment / Marketing /

 
 

Austrade support ATIC’s revitalisation of its tourism accreditation program tick

Austrade has advised of its backing for the new-look Quality Tourism Framework (QTF), advising how it has invested into one of Australia’s leading tourism accreditation programs and…

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Feb 25, 2025 Access / Attractions / Marketing / Tourism / Zoos /

 
 

Nike partners with Kim Kardashian-owned Skims to launch new active wear brand

Global sporting brand Nike is launch new range of women's activewear in partnership with Kim Kardashian-owned shapewear label SKIMS. The partnership with the reality media star and…

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Feb 25, 2025 Fitness / Marketing / Recreation / Sport / Wellness /

 
 

Tourism NT launches 2025 Drive Market Campaign

In partnership with industry, Tourism NT has launched the 2025 Drive Market Campaign - now live and in market till June 2025. The campaign targets the fly/drive, caravan and camping…

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Feb 25, 2025 Marketing / Tourism /

 
 

Northern Territory Government promotes military tourism  

The Northern Territory Government has committed to promoting military tourism. As part of a $3 million boost to military tourism, an updated Military Heritage Tourism Action Plan has been…

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Feb 23, 2025 Marketing / Tourism /

 
 

IOC and TCL announce global partnership through to 2032

The International Olympic Committee (IOC) has announced a Worldwide Olympic Partnership with global technology company TCL through to 2032 which will see TCL as the official Worldwide…

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Feb 23, 2025 Events / Marketing / Sport / Technology /

 
 

A1 Padel and 54 partner to drive innovation and global expansion

A1 Padel continues to establish itself as a key player in the world of international sports. To accelerate the sport’s global reach, 54, a leading global sports and entertainment…

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Feb 22, 2025 Events / Marketing / Sport /

 
 

AFL looks to increase match attendances to beyond 10 million fans a year

AFL Chief Executive Andrew Dillon has this week unveiled plans to push attendances at AFL and AFLW games and events over the next three years beyond the 10 million fan barrier while also…

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Feb 21, 2025 Marketing / Sport / Venues /

 
 

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