News: Marketing

Latest Ausplay report shows renewed participation in Olympic sport

Sport Australia’s latest AusPlay report reveals more than half of all Australians aged 15 or over (10.4 million) have participated in some form of Olympic sport in the last year with…

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May 2, 2021 Aquatics / Marketing / Recreation / Sport /


Mary Valley Rattler forms agreement with Grey Nomads Awards to promote Gympie

Gympie’s popular tourism attraction, the Mary Valley Rattler, has partnered with the Grey Nomads Awards to take the 'Rattler on the Road' in a promotion which sees their…

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May 1, 2021 Attractions / Marketing / Recreation / Tourism /


New report suggests women’s sport delivers better sponsorship outcomes

A newly released report from True North Research suggests that women’s sports teams deliver better outcomes for sponsors than men’s teams. Evaluating data from interviews with…

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May 1, 2021 Finance / Marketing / Sport /


Hollywood star Mark Wahlberg joins Power Plate as key stakeholder and brand ambassador

Leading whole body vibration training equipment and programming company Power Plate has announced that Hollywood star Mark Wahlberg has officially joined the company as both an investor in…

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Apr 29, 2021 Finance / Fitness / Marketing / Wellness /


MKTG Sport + Entertainment Sponsorship Survey now live online

Sports and entertainment marketing and operations business MKTG has announced that their sponsorship survey - the 2021 Frontier survey questionnaire - is now live online, and has been…

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Apr 28, 2021 Entertainment / Finance / Marketing / Sport /


Abu Dhabi Government champions new tourism quality controls

The Abu Dhabi Government’s Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has announced the establishment of a new quality control system for the its tourism product,…

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Apr 27, 2021 ByKaren Sweaney Government / Marketing / Tourism /


New Zealand tourism industry looks to futureproofing

Next week’s TRENZ Hui conference, which is set to prepare the New Zealand tourism industry for the return of international visitors, has reached capacity with more than 700 tourism…

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Apr 27, 2021 Attractions / Events / Marketing / Tourism /


Australian business urged to adopt diversified marketing strategies as Google and Facebook laws create uncertainty

The Australian Government's recent moves to legislate over content shared by Google and Facebook legislation has created uncertainty for business, with many having investing heavily in…

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Apr 23, 2021 Legal / Marketing / Technology /


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