News: Marketing

NBL announces extension of Mitsubishi sponsorship

Mitsubishi Motors Australia will continue as the NBL’s Major Partner and Official Vehicle Partner after a new deal was agreed that will extend the sponsorship through to the end of…

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Jan 19, 2025 Marketing / Sport /

 
 

New Stats Perform report shows sports’ excitement about the transformative potential of AI

A newly published report has revealed that sports media organisations and sponsors are excited about the transformative potential of artificial intelligence on helping grow fans and…

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Jan 18, 2025 Entertainment / Marketing / Sport / Technology / Venues /

 
 

Think tank report suggests future action for aquatic fitness growth

A newly released report based on discussions at last year’s Aqua Summit and Aqua Industry Forum in Sydney has called for stakeholders in aquatic fitness to modernise the…

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Jan 17, 2025 Aquatics / Fitness / Marketing / Wellness /

 
 

UNSW Beach Safety Group researcher calls for ‘consensus’ on water safety messages

With the summer period seeing a rise in drownings, Samuel Cornell, a University of NSW PhD Candidate, has questioned the effectiveness of marketing campaigns designed to communicate…

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Jan 16, 2025 Education / Marketing / Recreation / Safety / Tourism /

 
 

UTMB World Series partners with global trail running brand Aonijie

UTMB World Series has entered into an exclusive three-year partnership with Aonijie, a globally renowned brand specialising in trail running equipment. Aonijie will become the official…

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Jan 15, 2025 Events / Finance / Marketing / Retail / Sport /

 
 

New World Rugby partnership looks to redefine fan experience

World Rugby has announced an exclusive agreement with Sports Travel and Hospitality (STH) which it says will “redefine the premium fan experience” through the next three…

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Jan 11, 2025 Marketing / Sport / Technology / Venues /

 
 

Live Nation Concerts names new Senior Vice President of Artist Development and Global Touring

Live Nation has today announced the appointment of Milly Olykan as Senior Vice President of Artist Development and Global Touring. Joining the company’s Concerts division in January…

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Jan 10, 2025 Entertainment / Events / Marketing / Venues /

 
 

Water safety knowledge and confidence boosted via Float to Survive with GOswim campaign

Belgravia Leisure’s GOswim program saw over 60,000 GOSwim students in almost 80 swim school locations across Australia absorb the Float to Survive with GOswim message, with a 20%…

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Jan 10, 2025 Aquatics / Education / Marketing / Safety /

 
 

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