News: Marketing
NBL announces extension of Mitsubishi sponsorship
Mitsubishi Motors Australia will continue as the NBL’s Major Partner and Official Vehicle Partner after a new deal was agreed that will extend the sponsorship through to the end of…
read moreNew Stats Perform report shows sports’ excitement about the transformative potential of AI
A newly published report has revealed that sports media organisations and sponsors are excited about the transformative potential of artificial intelligence on helping grow fans and…
read moreThink tank report suggests future action for aquatic fitness growth
A newly released report based on discussions at last year’s Aqua Summit and Aqua Industry Forum in Sydney has called for stakeholders in aquatic fitness to modernise the…
read moreUNSW Beach Safety Group researcher calls for ‘consensus’ on water safety messages
With the summer period seeing a rise in drownings, Samuel Cornell, a University of NSW PhD Candidate, has questioned the effectiveness of marketing campaigns designed to communicate…
read moreUTMB World Series partners with global trail running brand Aonijie
UTMB World Series has entered into an exclusive three-year partnership with Aonijie, a globally renowned brand specialising in trail running equipment. Aonijie will become the official…
read moreNew World Rugby partnership looks to redefine fan experience
World Rugby has announced an exclusive agreement with Sports Travel and Hospitality (STH) which it says will “redefine the premium fan experience” through the next three…
read moreLive Nation Concerts names new Senior Vice President of Artist Development and Global Touring
Live Nation has today announced the appointment of Milly Olykan as Senior Vice President of Artist Development and Global Touring. Joining the company’s Concerts division in January…
read moreWater safety knowledge and confidence boosted via Float to Survive with GOswim campaign
Belgravia Leisure’s GOswim program saw over 60,000 GOSwim students in almost 80 swim school locations across Australia absorb the Float to Survive with GOswim message, with a 20%…
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