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New Zealand Rugby agrees Fanatics partnership to grow merchandise sales

New Zealand Rugby agrees Fanatics partnership to grow merchandise sales
July 2, 2024

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7th December 2023 - Fanatics signs partnership with AFL’s Essendon Football Club

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14th April 2023 - New Zealand Rugby releases 10-year plan to grow women’s game

3rd March 2023 - AFL reveals landmark 10-year merchandise deal with Fanatics

13th February 2023 - Appointments complete New Zealand Rugby Commercial board

8th December 2022 - New Zealand Rugby appoints first female chairperson

1st December 2022 - New Zealand Rugby and Rugby Australia agree exclusive new Super Rugby Pacific deal until 2030

3rd November 2022 - Fanatics appoints former Essendon AFL Head of Commercial to drive Australian business growth

14th September 2022 - New Zealand Rugby penalised for failing to achieve board gender diversity target

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17th February 2022 - New Zealand Rugby agrees All Blacks investment from US private equity firm Silver Lake

29th September 2021 - rebel partners with global leader in licensed sports merchandise, Fanatics


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