News: Marketing

IAAPA appoints Director of Operations for the Middle East

Having held its 2024 Middle East Trad Summit, the International Association of Amusement Parks and Attractions (IAAPA) has announced that it will be establishing a local office in Dubai…

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Jan 26, 2024 Attractions / Marketing / Tourism / Waterparks /


Merlin Entertainments’ Scott O’Neil explains vision to be global leader in branded entertainment destinations

Merlin Entertainments Chief Executive Scott O'Neil has explained his vision for the company to be the "global leader in branded entertainment destinations and the greatest place…

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Jan 26, 2024 ByNigel Benton Attractions / Entertainment / Marketing / Tourism / Waterparks /


World Athletics and Sony sign new sponsorship agreement

World Athletics and the Sony Corporation have announced a new three-year agreement that will see the electronics and entertainment giant sponsor World Athletics Series events from 2024 to…

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Jan 26, 2024 Events / Marketing / Sport / Technology /


Westpac becomes naming rights partner for NSWRL Women’s Origin team

The NSW Rugby League has announced the expansion of its partnership with Westpac in 2024 which includes the naming rights for the Westpac NSW Sky Blues and a further investment in…

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Jan 25, 2024 Marketing / Sport /


Sportradar launches new marketing solution for fan engagement

Leading global sports technology company, Sportradar, has launched Sportradar FanID - a marketing solution offering rightsholders and brands personalised fan engagement in a…

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Jan 23, 2024 Events / Marketing / Sport / Technology /


TCL extends Global Partnership with FIBA

Leading global intelligent technology company and world's top two TV brand, TCL, has extended its global partnership with FIBA, following a highly successful six-year collaboration…

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Jan 23, 2024 Events / Marketing / Sport / Technology /


WNBL players, partners and officials support Share the Dignity initiative

Share the Dignity initiative which runs through Cygnett WNBL’s Round 13 from 24th to 31st January, will see the league and its partners, including BOODY and Cygnett, team up to raise…

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Jan 21, 2024 Events / Finance / Marketing / Sport / Wellness /


Netball WA to mark 100 years in the West

Celebrating 100 years as the governing body of the sport in Western Australia in 2024, Netball WA has set up a dedicated webpage so everyone within the netball community can stay up to…

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Jan 19, 2024 Marketing / Sport /


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