News: Marketing

Google Cloud and PMY Group partner with LIV Golf to deliver companion app with generative AI

Google Cloud and the PMY Group have announced a new, multi-year partnership in which Google Cloud will serve as PMY’s technology partner for selected sports, events, and venue…

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Feb 2, 2024 Golf / Marketing / Sport / Technology /


Despite guest surge Dreamworld operator Coast Entertainment Holdings’ profit impacted by bad weather and rising costs

Despite a rise in guest numbers to its Gold Coast attractions Dreamworld and WhiteWater World over the past six months, Coast Entertainment Holdings has revealed that rising costs and…

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Feb 2, 2024 Attractions / Finance / Marketing / Tourism / Waterparks /


SeaWorld Entertainment announces corporate rebrand to United Parks & Resorts

US-based SeaWorld Entertainment has announced that - as of 12th February - its corporate name will change to United Parks & Resorts. In a statement the company said the new name…

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Feb 1, 2024 Attractions / Marketing / Tourism / Waterparks /


Brimbank City Council explores beauty of ageing

Brimbank City Council is taking part in a pilot campaign to help tackle ageism. The #OldisBeautiful project started with a workshop for older residents to explore ageism and what…

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Feb 1, 2024 Marketing / Recreation / Wellness /


Grassroots partnership announced for Football Australia’s MiniRoos and Milo

Football Australia has established a leading grassroots partnership with MILO which sees MILO become an Official Partner of MiniRoos. In 2023, almost 240,000* children participated in…

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Jan 31, 2024 Events / Marketing / Sport /


Report shows 2023 as a year of social media engagement growth for Australian sport

In what has been a significant year for social media engagement in Australian sport, the total fan count is now up to 158 million, adding 14 million (10%) to the 2022 tally. New findings…

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Jan 30, 2024 Marketing / Sport / Technology /


Further turmoil at Netball Australia as Director behind Hancock Prospecting sponsorship saga quietly steps down

The Netball Australia Director who is understood to have been responsible for the Hancock Prospecting sponsorship saga in late 2022 quietly walked away from the board of the governing body…

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Jan 27, 2024 Finance / Marketing / Sport /


IAAPA appoints Director of Operations for the Middle East

Having held its 2024 Middle East Trad Summit, the International Association of Amusement Parks and Attractions (IAAPA) has announced that it will be establishing a local office in Dubai…

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Jan 26, 2024 Attractions / Marketing / Tourism / Waterparks /


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