News: Marketing
New Zealand High Court rules against Viagogo in consumer protection case
Global ticket reseller Viagogo has lost a six-year legal battle against the New Zealand Commerce Commission after being found to have repeatedly misled customers in claims that its website…
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Gymnastics Australia launches ‘Discover the Freedom’ campaign to redefine the sport
With the Australian Gymnastics Championships currently underway at the Gold Coast Sports and Leisure Centre, Gymnastics Australia, in conjunction with the State and Territory bodies, have…
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VTIC acknowledges challenges from cuts to tourism funding in Victorian budget
The Victoria Tourism Industry Council (VTIC) has acknowledged the challenges facing the industry in the wake of the cuts to funding for major events and tourism promotion in the 2024/25…
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Hard Rock International’s promotion of new global loyalty program features array of celebrities
Lionel Messi, Noah Kahan, John Legend and Shakira star in a Hard Rock International global campaign promoting the new Unity by Hard Rock loyalty program that rewards Hard Rock members…
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Surfing event sees major event partner Rip Curl offer premium experience for competitors
The inaugural Phillip Island Junior Pro was an exciting and significant event for regional Victoria in 2023 and with the backing of Rip Curl as a major sponsor in 2024 along with the…
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Tourism Australia fires staff for spending $137,000 of funds for private holidays
Tourism Australia fired three staff in October, including a senior employee, over their use of taxpayer funds on private travel. Revealed last month by Crikey, the dismissals, which had…
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Bolster entertainment marketing specialists share lessons learnt from Coachella
Following the US festival Coachella’s recent success and in the wake of numerous cancellations of music festivals in Australia, entertainment and culture marketing specialists…
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$1.4 million Choose Tourism Program campaign looks to boost visitor economy workforce in regional NSW
A $1.4 million campaign to encourage more people to pursue a career in tourism is being rolled out across regional NSW. Expanding on the success of the 2022/23 pilot program tailored for…
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