News: Marketing

The P.A People look back on the success of their Australian Open logo device

Introduced by industry audio-visual specialists The P.A People at the Australian Open in 2017, the large three-dimensional AO logo at Melbourne Park has proved to be an ongoing success.…

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Feb 15, 2024 Marketing / Sport / Technology / Venues /


City of Fremantle announces major sponsorship for Girls Festival of Community Soccer

Fremantle's Girls Festival of Community Soccer is in its second year and provides girls with the opportunity to enjoy the physical and mental health benefits of playing a team…

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Feb 13, 2024 Events / Finance / Marketing / Sport /


October dates confirmed for 24th World Travel and Tourism Council Global Summit in Perth

The World Travel and Tourism Council (WTTC) has confirmed that its 24th Global Summit in Perth will be held from 8th to 10th October. With Perth announced last November as the first ever…

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Feb 13, 2024 Finance / Government / Marketing / Tourism /


Live Nation study reveals true impact of live music in building brand loyalty

Live Nation Entertainment has released its latest Fan Insights Study ‘Driving Loyalty’, which reveals the power of live music in driving brand loyalty among Australians.…

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Feb 12, 2024 Arts / Entertainment / Events / Marketing / Retail /


Global sport sponsorship market set to grow by US$22.6 billion in years to 2027

The expansion of leagues and the creation of new ones is set to see the global sports sponsorship market increase by US$22.64 billion between 2022 and 2027, accelerating at a compound…

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Feb 12, 2024 Events / Finance / Marketing / Sport /


‘New organisational design’ sees departure of NRL executives

Counting down to the opening round of its 2024 season in Las Vegas the NRL has seen the departure of three of its senior executives this week. The departures include Executive General…

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Feb 10, 2024 Marketing / Sport /


ABEA appoints Maeve Thomas as Membership and Sponsorship Manager

Maeve Thomas has been appointed to the role of Membership and Sponsorship Manager for the Australian Business Events Association (ABEA) - the peak body for the business events industry -…

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Feb 8, 2024 Events / Marketing /


VMO renews Fitness and Lifestyle Group advertising account

VMO and the Fitness and Lifestyle Group (FLG) have renewed their partnership, which will see the advertising agency continue representing media within Fitness First, Goodlife Health Clubs…

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Feb 8, 2024 Fitness / Marketing / Wellness /


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