News: Marketing

Grassroots partnership announced for Football Australia’s MiniRoos and Milo

Football Australia has established a leading grassroots partnership with MILO which sees MILO become an Official Partner of MiniRoos. In 2023, almost 240,000* children participated in…

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Jan 31, 2024 Events / Marketing / Sport /

 
 

Report shows 2023 as a year of social media engagement growth for Australian sport

In what has been a significant year for social media engagement in Australian sport, the total fan count is now up to 158 million, adding 14 million (10%) to the 2022 tally. New findings…

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Jan 30, 2024 Marketing / Sport / Technology /

 
 

Further turmoil at Netball Australia as Director behind Hancock Prospecting sponsorship saga quietly steps down

The Netball Australia Director who is understood to have been responsible for the Hancock Prospecting sponsorship saga in late 2022 quietly walked away from the board of the governing body…

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Jan 27, 2024 Finance / Marketing / Sport /

 
 

IAAPA appoints Director of Operations for the Middle East

Having held its 2024 Middle East Trad Summit, the International Association of Amusement Parks and Attractions (IAAPA) has announced that it will be establishing a local office in Dubai…

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Jan 26, 2024 Attractions / Marketing / Tourism / Waterparks /

 
 

Merlin Entertainments’ Scott O’Neil explains vision to be global leader in branded entertainment destinations

Merlin Entertainments Chief Executive Scott O'Neil has explained his vision for the company to be the "global leader in branded entertainment destinations and the greatest place…

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Jan 26, 2024 ByNigel Benton Attractions / Entertainment / Marketing / Tourism / Waterparks /

 
 

World Athletics and Sony sign new sponsorship agreement

World Athletics and the Sony Corporation have announced a new three-year agreement that will see the electronics and entertainment giant sponsor World Athletics Series events from 2024 to…

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Jan 26, 2024 Events / Marketing / Sport / Technology /

 
 

Westpac becomes naming rights partner for NSWRL Women’s Origin team

The NSW Rugby League has announced the expansion of its partnership with Westpac in 2024 which includes the naming rights for the Westpac NSW Sky Blues and a further investment in…

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Jan 25, 2024 Marketing / Sport /

 
 

Sportradar launches new marketing solution for fan engagement

Leading global sports technology company, Sportradar, has launched Sportradar FanID - a marketing solution offering rightsholders and brands personalised fan engagement in a…

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Jan 23, 2024 Events / Marketing / Sport / Technology /

 
 

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